Tuesday, August 11, 2015

A Bump in the Road for Jet.com

I found this article pretty interesting.  While the idea of affiliates offering points or cash back is nothing new, Jet.com has added a new wrinkle that has some of their competitors and other merchants a bit keyed up.  Jet.com has affiliate links on their website to dozens of merchants.  If a shopper makes a purchase from one of those links, they receive "Jet Cash".  What has some merchants upset is that the "Jet Cash" earned is used toward the purchase of products on Jet.com.  So... a shopper can make a purchase on 1-800-Petmeds.com, earn "Jet Cash" from that purchase (which is paid for with commissions Jet.com earned from the sale at 1-800-Petmeds) and then purchase future pet products from Jet.com utilizing the earned "Jet Cash".

There's a good chance Jet.com would steal that customer from 1-800-Petmeds.  Here's the article from PCMag

Shopping site Jet.com wants to be the next Amazon, but it appears to be off to a rough start.
As reported by The Wall Street Journal, Jet had to remove from its site links to several big-name retailers after those retailers objected.

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