Thursday, November 21, 2013

Blair Affiliates -- Now Is The Time!

Like most other retailers, sees a huge amount of sales during Q4.  I'm sure you hear that statement from all your merchant partners, and everyone is telling you how great their sales will be during the holiday season.

I'm going to back up my statement with some proof!  Here are some stats from Q4 2012:

  •  Cyber Monday was the biggest day of the year for the affiliate program
  •  Black Friday was in the Top 5
  • 3 of the top 5 sales days came in the week beginning with Black Friday
  • 9 of the top 10 sales days came in Q4
And there's a reason for these great numbers! always runs a fantastic promo for affiliates from Black Friday through Cyber Monday.  This year, you'll be able to offer shoppers 30% Off EVERYTHING, including Clearance items.

That promo will be loaded into CJ early next week, so you'll have plenty of time to be ready for the big weekend.

And here's some more great news!  I'm now managing the affiliate programs for Old Pueblo Traders, Bedford Fair and Willow Ridge.  If you're not partnered with them, please consider joining their programs and promoting them.  All 3 programs will be featuring the 30% OFF Sale from Black Friday through Cyber Monday, too!  You ccan find these programs at Linkshare.

Thursday, September 05, 2013

YOU can choose what sessions you'd like to see at Affiliate Summit West 2014

Affiliate Summit West 2014 will take place in January 2014, and you can vote on your favorite sessions!

Here's my favorite session, for obvious reasons:

The Case for Reactivation Over Finding New Affiliates

As a merchant's affiliate program matures, it can become harder and harder to find new, quality affiliates to add to your program.  My contention is that if you dig into the list of affiliates you already have, you can find hidden gems if you know where to look.

You'll need to register to cast your vote, but that only takes a couple of minutes.

Click here to cast your votes.

ASW14 will take place January 12-14 at Paris Las Vegas.

Tuesday, April 30, 2013

No More New Promos at GAN

I've decided to not upload any future promotions at GAN.  With a skeleton crew keeping the business running beginning tomorrow, it just seems like it would make things more difficult.  PLUS... I'm hoping this will begin to push GAN affiliates over to Commission Junction.

For any affiliates at GAN who haven't signed up for our program at Commission Junction, yet, here is the link to get you going.

Starting tomorrow, will be offering $.99 Per Item Shipping for the month of May to all Commission Junction affiliates.

Monday, April 29, 2013

Does Your Website Look Like This?

I get dozens upon dozens of affiliate applications each and every week for websites that look almost EXACTLY like this one.  It's a wordpress template, and the tell-tale sign is the spinning widget at the top.

When reviewing applications, I've gotten to the point where I close the tab that opened to display the website and have the "DECLINE" radio button checked even before the widget stops spinning.  There's no way I would be getting much value from having my links on a site that is identical to hundreds, if not thousands, of other sites populating the internet.

Sure... there are probably a few affiliates out there that can/will do a fantastic job with this template.  But if they're that good, I would urge them to get away from this template and start with something that is truly their own.

Friday, April 26, 2013

Google calling it quits for GAN

It's been a long relationship. started it's affiliate program with what would eventually be the Google Affiliate Network in late 2000.

Back then it was called Dynamic Trade. Over the years, the name changed to Performics and then GAN, and I've had the opportunity to work with a lot of different account managers. A few had me banging my head on my desk (Suzie, in particular. That was early on, and she didn't last long with Dynamic Trade). But for the most part, I've been blessed with a solid team over the years. Some are still with Google, some are still working for Performics, and some have moved on to bigger and better places.

While I won't be working with them anymore, I still hope to stay in contact with Megan, Ashley, Carlen, Rachel, Jade, Wendy, Dan, Toni, Fiona and the rest, because they've become friends over the years.

It should be a relatively easy task to transition the affiliates in the program at GAN over to our CJ program. Many of our affiliates have been in both programs anyways, and I'm confident that I'll get the support I need from GAN to move the rest.

I've been managing dual programs for since the beginning, so this will be new for me. I'm looking at this as a new beginning for the affiliate program, and I'm anxious to see what benefits we can find from a solo program with CJ.

That isn't to say that I won't consider managing dual programs again somewhere down the line. I'm a firm believer in that old saying, "Variety is the spice of life."

Thanks for a great run, Dynamic Trade/Performics/GAN, and for the great times!