Thursday, April 03, 2008

"A message to our customers and affiliates" from DoubleClick Performics

I got this email at around 7pm, April 2nd from DoubleClick Performics.

As you are aware, Google closed its acquisition of DoubleClick on March 11, 2008. Since that time, we have been actively involved in integration planning for each of our products and business units. We have recently completed this process for the DoubleClick Performics business.

As a result of our planning, we are formally splitting DoubleClick Performics into two separately-run business units - Affiliate Marketing and Search Marketing. We plan to integrate the Affiliate Marketing business into existing Google operations, providing enhanced value and reach for our Affiliate advertisers and additional tools and monetization opportunities for our publishers. We plan to sell the Search Marketing business unit to a third party. In Europe, these plans and their implications for our employees are subject to consultation with staff and employee representatives, where applicable.

During this transition, we will ensure that customers receive the same high level of service that they have always experienced. For those of you who have DoubleClick Performics relationships that include both Search and Affiliate Marketing services, we will assign separate account teams for each service. We will contact you shortly with more information regarding your assigned account team.

The Search Marketing business will continue to run as a separate entity until the division is sold. All client data will, of course, be kept confidential. Please contact your
Search account manager for additional information.

We plan to continue to aggressively invest in and grow our Search Marketing business during this period of transition, and we look forward to continuing our relationship with each of our Search clients.

Thank you for your continued support of DoubleClick Performics.

A voicemail from one of my favorite Performics employees last night explained that it's business as usual at Performics. At least for the time being. (That last statement is mine, not Jade's!)

1 comment:

CityGal said...

Hey Chris, I'm a Blair affiliate but also one of your regular Blair shoppers and I have a request for your tech people.

When an item is added to the "Wish List" it would be very nice if the shopper could be returned to the place they were last, when they added the item to the list.

Hey, they might decide to order instead of wishing and waiting until it's on sale for a lower price.