Wednesday, March 19, 2008

LinkShare Announces Executive Management Team Changes

The following press release was posted yesterday afternoon at Linkshare:

New York – March 18, 2008 – LinkShare, a leading pay-per-action marketing network, announced the resignation of Stephen R. Denton as President of the company and two promotions in its executive management team.

Kelli Beougher, Vice President of Lead Generation Services, was promoted to Senior Vice President and will add responsibilities for LinkShare’s push into new businesses, as well as day to day management of its extensive publisher network. Beougher joined LinkShare in 2001, and has held senior roles in client and network development services. Prior to joining LinkShare, she held positions at both Priceline Webhouse and LexiQuest. She began her career at GE Capital Management, and is a Six Sigma Black Belt and holds a B.B.A. in Marketing from the University of Texas at Austin.

Arun Bordoloi, Senior Vice President of Services, who currently runs LinkShare’s Affiliate Marketing business, was given the additional responsibility of leading LinkShare’s growing Search Engine Marketing (SEM) business. Prior to LinkShare, Bordoloi was Senior Vice President for Draftfcb. Before that, he spent eight years at Razorfish (AvenueA/Razorfish). Mr. Bordoloi started his career in management consulting for Ernst & Young and Deloitte Consulting. He holds a B.S.E.E. and an M.S.E.E. from the Massachusetts Institute of Technology (MIT).

While a search for Denton’s replacement gets underway, his duties will be assumed by John J-H Kim, who will become Interim President in addition to his role as CEO of LinkShare’s parent company, Rakuten USA.

"During his tenure at LinkShare, Steve made important contributions to the organization - helping to build a strong client services team, introduce innovations in technology and service offerings, and expand LinkShare’s global presence,” said John J-H Kim. "We thank him for his many contributions to LinkShare and wish him well in his new endeavors.”

LinkShare was founded in 1996 and acquired in 2005 by leading Japanese e-commerce company Rakuten. In recent years the company has expanded beyond affiliate marketing to provide search and lead generation services as well as support for video and mobile pay per action tracking to its customers.

About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney,, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.

About Rakuten
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

I'd like to wish Steve Denton the best in whatever his future plans are. I met Steve, initially, maybe 5 or 6 years ago, and have considered him a friend ever since. The one thing you can say about Steve Denton is that he's a straight shooter. You always know where he stands on an issue. I like that in a person. I'm hopeful that Steve will still be a part of the affililate marketing industry in his next role. I said it before when the departures of Todd Crawford from CJ, and John Joseph from Performics were announced, and I'll say it again in regards to Steve. The industry won't be the same without him!

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