Wednesday, March 19, 2008

LinkShare Announces Executive Management Team Changes

The following press release was posted yesterday afternoon at Linkshare:

New York – March 18, 2008 – LinkShare, a leading pay-per-action marketing network, announced the resignation of Stephen R. Denton as President of the company and two promotions in its executive management team.

Kelli Beougher, Vice President of Lead Generation Services, was promoted to Senior Vice President and will add responsibilities for LinkShare’s push into new businesses, as well as day to day management of its extensive publisher network. Beougher joined LinkShare in 2001, and has held senior roles in client and network development services. Prior to joining LinkShare, she held positions at both Priceline Webhouse and LexiQuest. She began her career at GE Capital Management, and is a Six Sigma Black Belt and holds a B.B.A. in Marketing from the University of Texas at Austin.

Arun Bordoloi, Senior Vice President of Services, who currently runs LinkShare’s Affiliate Marketing business, was given the additional responsibility of leading LinkShare’s growing Search Engine Marketing (SEM) business. Prior to LinkShare, Bordoloi was Senior Vice President for Draftfcb. Before that, he spent eight years at Razorfish (AvenueA/Razorfish). Mr. Bordoloi started his career in management consulting for Ernst & Young and Deloitte Consulting. He holds a B.S.E.E. and an M.S.E.E. from the Massachusetts Institute of Technology (MIT).

While a search for Denton’s replacement gets underway, his duties will be assumed by John J-H Kim, who will become Interim President in addition to his role as CEO of LinkShare’s parent company, Rakuten USA.

"During his tenure at LinkShare, Steve made important contributions to the organization - helping to build a strong client services team, introduce innovations in technology and service offerings, and expand LinkShare’s global presence,” said John J-H Kim. "We thank him for his many contributions to LinkShare and wish him well in his new endeavors.”

LinkShare was founded in 1996 and acquired in 2005 by leading Japanese e-commerce company Rakuten. In recent years the company has expanded beyond affiliate marketing to provide search and lead generation services as well as support for video and mobile pay per action tracking to its customers.

About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.

About Rakuten
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

I'd like to wish Steve Denton the best in whatever his future plans are. I met Steve, initially, maybe 5 or 6 years ago, and have considered him a friend ever since. The one thing you can say about Steve Denton is that he's a straight shooter. You always know where he stands on an issue. I like that in a person. I'm hopeful that Steve will still be a part of the affililate marketing industry in his next role. I said it before when the departures of Todd Crawford from CJ, and John Joseph from Performics were announced, and I'll say it again in regards to Steve. The industry won't be the same without him!

Friday, March 14, 2008

20% OFF Everything at Blair.com


OK! I can make it official. (Drum roll, please...)

Blair.com is running a 4 Day 20% OFF Everything Sale!

The sale is running from 12:01am Friday, March 14th through 11:59pm Monday, March 17th. Creatives are available at both Performics and CJ. This deal is not being advertised on the Blair.com website, so shoppers will need to go through Blair.com affiliates to take advantage of it.

Thursday, March 13, 2008

Tomorrow Is the Beginning of a Big Sale at Blair.com

We do it 3 or 4 times a year, and it is always wildly successful! Blair.com shoppers love it, and so do Blair.com affiliates.

I'm sure that most of you know what type of a promotion I'm talking about. (Well... at least 20% of you!) Though I'm not supposed to let the cat out of the bag early, I CAN tell you that this promotion will be available from 12:01AM Friday, March 14th (that's tonight!) to 11:59pm on Monday, March 17th. And, it will be good on ALL products at Blair.com including men's and women's apparel, home products -- even clearance items. Creatives will be available at both Performics and CJ as soon as the promotion goes live.

Good luck, and let's make the most out of the next 4 days!

Tuesday, March 11, 2008

Google Closes Acquisition of DoubleClick

The following press release just hit the wires at the Google Press Center:

MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.

Eric Schmidt, Google's Chairman and Chief Executive Officer, said, "We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users."

Performics is a part of DoubleClick.


Tuesday, March 04, 2008

$4.99 Standard Shipping on All Blair.com Orders


Now through the end of March, you can offer your site visitors $4.99 Standard Shipping at Blair.com. This is an easy way for shoppers to save on shipping costs, while they refresh their spring wardrobes.

This promotion is available to all Blair.com affiliates, and creative is available at both Performics and CJ.

Monday, March 03, 2008

Top 50 Site Search Terms

Here's a list of the most recent search terms shoppers are entering once they arrive at Blair.com.

furniture throws
totes boots
stirrup pants
stacy adams suits
italian shoes
bedspreads
cubic zirconia rings
mens dress shirts
ely cattleman
bend over skirts
memory foam slippers
french cuff dress shirts
men's dress shirt and tie box set
kangol hat
winter coats
kitchen cafe curtains
casual shirts
diamond bracelet
rain slicker
sag harbor pants
easy street shoes
jade rings
bendover pants
sleeveless mock turtlenecks
sag harbor clearance
sleeveless gauze dress
kitchen curtains
women's tops
sleeveless mock turtleneck
bed in a bag clearance
knit pants
slippers
walkers shoes
men's nightshirt
flannel nightgown
clearance bedding
bed in a-bag comforter set
western boots
flannel nightgowns
guayabera shirt
thermal draperies
hiking pants
diamond ring
guaze pant suit
women's blazers
clearance slipcovers
banded collar shirts
dress shirt and ties clearance
posture bra
mens nightshirts