Friday, February 29, 2008

FREE SHIPPING on $40 Orders at Blair.com


Here's a Blair.com promotion that only comes around every 4 years! In celebration of Leap Year, Blair.com is offering Free Shipping on orders of $40 or more, now through Monday, March 4th! Creative is available at both Performics and CJ, so Blair.com affiliates can start promoting TODAY!

Thanks!

Top Retail Products at Blair.com


Here is a listing of the Top 20 Retail Products at Blair.com over the past 30 days. Yes... RETAIL products this list does not include any items currently listed in our clearance department. I'm hoping all Blair.com affiliates at both Performics and Commission Junction will find this list useful.

51719 Fleece Jacket
44577 Cotton Oxford Shirt
45117 Ponte Knit Stitched Crease Pants
13268 Ric Rac Top & TropiCool® Capris
44519 Weather-Resistant Jacket
31789 Silhouette Slimmer® Pants
49290 No-Iron Poplin Pants
12406 Scandia Woods® Full Elastic Sport Pants
35719 Stretch Knit Tee
40990 Knit Pants
50231 Tankini Separates
48878 Irvine Park® Broadcloth Shirts
49102 Knit Tank
39352 Satin Shell
16305 Knit Ponte Pants
51296 Denim-Eze™ Stretch Jeans
51820 Crepon Tunic with FREE Necklace
19920 Original BendOver® Pants
32747 Solid Knit Fleece Jacket
12949 Stirrup Pants

There are still two fleece jackets on the list (one at #1) and a weather-resistant jacket, along with swimsuits in the Tankini Separates listing. I think that indicates that we're right between the cold-weather and Spring buying seasons.

Monday, February 25, 2008

Lopez Out as Blair Chief

This article appeared in the February 23, 2008 edition of the Warren Times Observer.

Orchard Brands has named Shelley Nandkeolyar to succeed Al Lopez as President and Chief Executive Officer of Blair.

Nandkeolyar has been serving as Chief Executive Officer of Norm Thompson Outfitters, another Orchard Brands company located in Portland, OR.

The announcement of the change in command at Blair was made by Orchard Chairman and Chief Executive Officer Neale Attenborough, who praised Lopez's accomplishments during his tenure at Blair's helm.

"Al has been a highly valued member of the Orchard Brands leadership team and the Blair family," said Attenborough. "He will be greatly missed. Under his leadership, Blair significantly exceeded its 2007 profit target. Al leaves Blair with a solid platform for growth."

Attenborough indicated that he and Lopez had held extensive discussions on Lopez's future at Blair.

"Al and I engaged in many positive conversations about his future with the organization. At the end of this process, a mutual decision was made to part ways."

While Attenborough indicated that Orchard Brands will miss Lopez's service and passion for advancing Blair's performance, he said that Nandkeolyar possessed the professional and personal skills to lead Blair in the years preceding its centennial.

"Shelley's extensive professional experience in the direct marketing industry will serve Blair and Orchard Brands will in the years ahead," said Attenborough. "Blair's associates will come to appreciate his commitment to both the business and their personal success."

Lopez said his time at Blair had been both professionally and personally rewarding.

"It has been an honor to lead Blair during one of the most eventful periods in the nearly 100-year history of the company," said Lopez. "I am extremely grateful for the support of Blair's associates and the community during the difficult task of reversing the company's decline. I will miss Blair, it's associates, and the many individuals in the region whom I now count as friends."

Prior to joining Norm Thompson Outfitters, Nandkeolyar was president of Home Depot Direct. He initially joined Home Depot as vice president of interactive marketing and e-business, charged with redesigning HomeDepot.com.

Before joining Home Depot, Nandkeolyar was executive vice president and president of Internet/direct commerce at Martha Stewart Living Omnimedia and responsible for the company's direct commerce business segment, which included Marthastewart.com and the Martha by Mail catalog.

Nandkeolyar, an 20-year veteran in marketing and merchandising, launched Williams-Sonoma's online business including WilliamsSonoma.com, PotteryBarn.com and PotteryBarnKids.com. Before joining Williams-Sonoma, he held marketing positions in Asia and Europe as well as North America, including a development stint on the direct-to-consumer business involving catalog and online channels at Levi Strauss and Co.

Friday, February 15, 2008

Blair.com Shoppers Can Earn a $5 Gift Card


Starting later today and running through March 15th, 2008, you can offer visitors to your site(s) the following Blair.com promotion.

Shoppers who spend as little as $25 will receive a
$5 Blair.com Gift Card along with their order!

As always, this promotion will be available to ALL Blair.com affiliates, whether you're partner through Performics or Commission Junction. There will be plenty of banner sizes to choose from, but if you need a specific size that you can't seem to find, let me know, and I'll have one created for you.

Don't forget to vote for Jim and Molly. They're currently leading the Luv Toyota Dream Wedding Giveaway, and remember -- you can VOTE EVERY DAY through March 14, 2008.

Thursday, February 14, 2008

Happy Valentine's Day (and other stuff) from Blair.com



I'll be letting everyone in on a new Blair.com promo tomorrow, that will run through March 15th. But... since it's Valentine's Day, I thought maybe we'd stray away from affiliate marketing for a bit and stick with the theme of the day.

I'm going to ask all Blair.com partners to help out a fellow Blair employee. That's Molly McBride and her fiance, Jim, in the picture. Molly is a designer here at Blair. She and Jim were selected as contestants in the "Wedding Giveaway" contest sponsored by McFadden Toyota in Lakewood, NY. Here's a brief description of the "Luv Toyota Dream Wedding Giveaway":

-All Contestants have been chosen and posted on the Luv Toyota website at: http://www.luvtoyotapromo.com/Home.aspx

-Voting begins on February 14, 2007 to March 14, 2007. You must first register to vote (only once) at: http://www.luvtoyotapromo.com/Register.aspx. Then you may vote 1 time per day per IP address at: http://www.luvtoyotapromo.com/Home.aspx . Fill out the short form and we will get 5 extra bonus votes with your vote!

-The couple with the most votes wins a total prize package valued in excess of $50,000!


So... you'll get notice of a new Blair.com promotion tomorrow that will run through March 15th. It will be available at both Performics and CJ. While that promo is going on, I'm hoping everyone will vote for Molly and Jim. Every day!

Wednesday, February 06, 2008

$2.99 Standard Shipping at Blair.com


Now through the end of February, Blair.com affiliates can promote $2.99 standard shipping on their sites. That means a customer only pays $2.99 shipping regardless of how large their order is. And best of all... there's NO minimum order! This is perfect for people looking to completely replace their spring wardrobe, or for people simply looking for a few items to spruce up favorites already in their closet.

I have several different sizes of banners available at both Performics and CJ. Find the banner that's perfect for your website and start promoting this offer from Blair.com today!