Wednesday, September 26, 2007

On-Site Search Results

What do shoppers search for once you send them to Blair.com? Here's a list of the Top-25 on-site search results by Blair shoppers.
fleece jacket
sweaters
vest
sag harbor
cardigan
fleece
shoes
sweatshirts
tunic
jackets
bedspreads
bras
blouses
petites
skirts
curtains
jumper
jeans
socks
robes
split skirt
shell
swimsuits
dresses
twinset

I guess you can tell summer is over by this list! No more shorts and tank tops. We now have terms like "fleece jacket", "sweaters", "vest" and "sweatshirt" jumping to the top. It is interesting to note, though, that the term "swimsuits" is still in the top 25.

Thursday, September 20, 2007

Decide the Fate of Bonds' #756 Home Run Ball

I love this bit of marketing! Marc Ecko bought Barry Bonds' home run ball #756 for $752,467.00. That's a lot of cash.

OK. I'll admit. I'm over 40 and I live in Warren, PA. Prior to his purchase, I had never heard of Marc Ecko. Evidently, nearly 15 years ago while he was a student at Rutgers University, Marc Ecko started a men's urban apparel line. Not the kind of stuff I have hanging in my closet! He now has 12 different apparel and accessory lines, and has even launched a new video game and entertainment division.

Like I said... I had never heard of Marc Ecko before. And I probably wouldn't have given him a second thought when I read his name in the news after purchasing the ball. What got me interested in finding out more about Marc Ecko is what he's doing with the ball now that he owns it. He's set up a website where voters can decide what to do with the ball. They're given 3 options:
  1. Bestow It. Give the ball to Cooperstown.
  2. Brand It. Burn an asterisk into the ball with a branding iron. Then, send it to Cooperstown.
  3. Banish It. Put the ball on a rocket ship and launch it into orbit.
Currently, most of Marc Ecko's websites are redirecting to the voting page, and he's already received over 3 million votes!

Barry Bonds has called Ecko "stupid" and "an idiot" for what he's doing. He may be right. But I think Marc Ecko has just spent a quarter of a million dollars on an advertising campaign that has already put his name and clothing lines in front of millions of people. For many of those millions, myself included, they've discovered Marc Ecko and his clothing lines for the first time. I'm going to disagree with Barry Bonds' evaluation, and call Marc Ecko "brilliant".

Tuesday, September 18, 2007

Blair.com Shoppers Can Save $5 on $50 Orders; $10 on $75 Orders; $15 on $100 Orders


Fall fashion shopping is in full swing, and many people are getting a jump on their holiday shopping! This promotion will allow shoppers to decide how much they want to save, based on how much they spend.

Banners and text links are available at both Performics, and CJ. Send your visitors to Blair.com via this promotion, and they'll be able to save $5 on a $50 order, $10 on a $75 order or $15 on a $100 order.

Friday, September 07, 2007

Top 50 Natural Search Terms

It's Friday, and I'm not feeling very creative, so I decided to provide everyone with a list of the Top 50 Natural Search terms leading shoppers to Blair.com. Of course, I've edited out all the branded search terms.

Here you go:

bendover pants
chenille bedspread
stirrup pants
casual shirts
area rugs

area rug

women's blazers
bedspreads

chenille bedspreads
furniture coverings
side elastic jeans for men
sleeveless mock turtleneck
split skirts

valley lane shoes
stretch slipcovers
home decor catalogs
women's windbreaker
silk boxers

peasant blouse
22w solid skirts
sheer pleated panels
banded collar shirt
posture bra

butterfly shower curtains
mens cuff dress shirts & ties
weskit

knit capris

novelty embroidered pantsuit
shop by outfit
split skirt

bed in a bag

ely cattleman
quilts of hummingbirds
women's apparel catalogs
easy street shoes
french cuff shirts
banded waist line casual mens shirts
wrangler side elastic pants
fall bedding fashions
womans apparel online catelog
banded collar shirts
jade earrings
gauze pants
28 women's blazers
flannel nightgown
women's catalog
bedspread

weskit blouses
guayabera shirt
black ponte knit skirt

Tuesday, September 04, 2007

$1.99 Flat Rate Shipping at Blair.com

This is the time of year that shoppers begin adding to their fall wardrobe, buying new slacks, sweaters, jackets and coats. And Blair has everything they are looking for! Our new women's fashions and men's apparel for the fall season are a great mix of new styles and the classics Blair.com shoppers have come to expect.

To help shoppers get everything they need, Blair.com is offering $1.99 flat rate shipping for the entire month of September. You can offer this promotion to visitors to your site by grabbing the available creative at either Performics or CJ.