Thursday, August 30, 2007 Labor Day Sale! 20% OFF Everything (4 Days Only) will be having it's annual Labor Day Sale August 31 thru September 3. Everything, including Clearance items, will be 20% OFF! This is the hottest promotion of the year, and shoppers will be looking to both add to their fall wardrobes AND get some early holiday shopping done. Banners and text links will be available to Affiliates at both Performics and CJ.

Wednesday, August 22, 2007

Top Products

Here's a look at the 20 most popular Blair retail products over the last 30 days.

16305 Knit Ponte Pants with Pockets
32747 Solid Knit Fleece Jacket
45234 Knit Gauze Shirt & Tank Top
30232 Gentlemen’s Stretch Jeans
39352 Satin Shell
45231 Knit Gauze Coordinates
48923 Joanna® Shadow Stripe Blouse
35719 Stretch Knit Tee
40990 Knit Pants
12406 Scandia Woods® Full Elastic Sport Pants
45227 Knit Gauze Pants
19920 Original BendOver® Pants
49292 Seersucker Capris & Shorts
31789 Silhouette Slimmer® Pants
37490 Heather Knit Twinset
47320 Crested Knit Tops
45249 Three-Quarter Sleeve Stretch Knit Tee
47926 Exclusive Embroidered Fleece Jacket
45224 Stretch Bengaline Pants
50440 Linen-Look Split Hem Shirt

As always... a few observations.

This is an interesting list of apparel. Many of the products are new fall products, while there are still several spring/summer products on the list. It appears that many of the still-hot products from summer are either sale-priced, or fashions that offer discounts for multiple purchases. Many of the newly popular fall products are pants, such as the Silhouette Slimmers or BendOvers, and don't miss the two fleece Jackets making the list. They're sure to move up the list as temperatures begin to drop during the Fall.

Monday, August 20, 2007

Performics Client Summit '07

As promised, here are some thoughts regarding the Performics Client Summit held last week at the Ritz Carlton in Chicago. I arrived at the hotel at approximately 11:30am on Monday. What a beautiful place to hold the Summit. (Though having the lobby on the 12th floor was kind of weird!) My room was on the 29th floor facing the lake, and right across the street from Hancock Building -- a spectacular view from a spectacular room!

I hurried and got into my Summit attire and headed down to the Summit, just in time for lunch! After lunch, I sat in on Gerald Haman's networking exercise. That's about all I've got to say about that. If a person attending the Performics Client Summit, and in the affiliate marketing industry, needs to be taught how to network, they'd better start looking for a new line of work!

Then came the highlight of the event! (Please read sarcasm into the previous statement.) Following the networking exercise was a panel led by Performics' Chris Henger entitled Ingenious Affiliate Marketers. Believe it or not, I was one of the 4 panelists, which also included Peter Figuerado of NETexponent, Miles Williams of Barnes and Noble, and Ken Polson of Encyclopedia Britannica. It should be noted that the Summit was entitled "Age of Ingenuity", so many of the presentation titles included "Ingenious". Lisa Fortini-Campbell did a nice job on her presentation titled "Understanding the End User", and that was followed by a "Search by Affiliate" panel.

The party that night was held at the Shedd Aquarium. I was asked by many Performics-ers (or is it Performics-ees) whether I liked the aquarium or the Cubs games of previous Summits better. It was tough to compare -- each is so different. I enjoyed checking out the exhibits, and had lots of wonderful food that you don't usually find in Warren, PA. I got to to eat mashed potatoes of different colors, with toppings, from a martini glass, and two lovely ladies talked me into trying a piece of chocolate with bits of bacon in it! It reminded me a lot of chocolate covered pretzels, due to the sweet and salty taste.

The highlight of Day 2 of the Summit was a keynote presentation by Dr. Steven Levitt, the author of FREAKONOMICS. He was both interesting and entertaining! I would probably label him the best I've seen/heard, if it wasn't for Sir Ken Robinson at last year's Summit. I also enjoyed the NSO live presentation.

Of course, the best part of the Summit was the networking. I got to talk with a lot of affiliates during the Affiliate Caucus, in the lobby, and at the aquarium.

Oh! I almost forgot! Cubs game.

Friday, August 17, 2007

I've been busy with stuff OTHER than Affiliate Marketing

Hey there.

I know... long time no blog. Before I get into my review of the Performics Client Summit that took place in Chicago at the Ritz Carlton last week, I thought I'd share just a bit of what I've been up to this summer.

Warren Nationals Boys Majors Little League All Stars

I coached a group of 11-12 year olds. They were a great bunch of kids! We practiced 5 days a week, and though we didn't make it to Williamsport, we had a lot of fun, and I'm hopeful they all learned a bit and became better ball players. (That's my son in front, 4th from left.)

Gettysburg Bike Week '07

My friends Greg, Troy and I headed down to Gettysburg Bike Week '07 with a group of about 12 other bikes from Hornell, NY. We had a blast! I'm embarrassed to say that even though I live in Pennsylvania, this was my first trip to Gettysburg. We got to take in a lot of the Bike Week festivities, including the Burnout Competition (pictured), all the vendors, the Dale Earnhardt Experience (ultra lame, but it was inside an air-conditioned trailer!) and Cross Cut Saw. The best part, though, was touring the battlefields and museum with our own personal tour guide, "Smitty", who rode down with us and knows a heck of a lot about Gettysburg! The other photo is of a monument to John Burns, a civilian hero of the war.

Fishing in Canada

I also had the good fortune of travelling to Lake Nippissing in Ontario, Canada to go fishing for a week with a group of friends. We caught a lot of walleye, bass and northern pike, and were treated well by Denis, Lisette, Frank and Charlene, our hosts at the Memquisit Lodge. This was my 3rd trip to Memquisit, and if you ever decide to do some Canadian fishing, I'd strongly recommend visiting this pair of couples for their great lodging, fantastic food and hospitality. Here's a pictured taken from the porch of our cabin.

On Monday, we'll get back to affiliate marketing and the Affiliate Program. I'll be sharing my thoughts about the Performics Client Summit.