Thursday, May 31, 2007

In a Marketing Industry Not So Far Away...

You may recall that in April, I wrote about The Ugly Side of Affiliate Marketing. That post was about an affiliate (not a affiliate, of course!) who was using his affiliate marketing know-how to take advantage of the tragedy that took place on the campus of Virginia Tech University on April 16th. He and his affiliate "force" had been pulled over to the Dark Side.

Well... I like to believe that for every Darth Vader there is in affiliate marketing, there's a Luke Skywalker.

Cue the scrolling story line and enter Scott Hazard.

Did I say Luke Skywalker? I'll admit... Scott is closer to Chewbacca than he is to Luke, but the above line wouldn't have made as much sense.

Scott "Uncle Scooter" Hazard isn't flying an X-Wing Fighter and battling Storm Troopers. He's selling "Scooter Squeezes" and taking on premature births with the March of Dimes. You can make a donation and receive a hug (aka, Scooter Squeeze) and a T-shirt at Next time you bump into Scott you can cash in your certificate. BTW -- He'll be at the Affiliate Summit in Miami on July 8th.

Is a "Scooter Sqeeze" REALLY worth all this hubbub? Here's what Connie Berg from had to say about her hug:

“Soft and squishy and warm like a melted marshmallow, that is what a Scooter hug is. Like potato chips, no one can have just one! You haven’t been hugged if you haven’t had a Scooter hug!”

Knowing Scott, I'm sure there's no time limit on the squeezes, so even if you can't make it to the Affiliate Summit, grab a certificate and a T-Shirt and cash in whenever your path crosses Scott's. To make a donation, click here.

One last thing. The comparison to Star Wars was easy. Does anyone remember when Han Solo was removed from Jabba the Hutt's giant ravioli? He's blind and is tossed into some type of a cell, along with Chewbacca. Once Chewbacca's sees Han, he grabs him and squeezes him like only a Wookie could do!

That's my idea of a "Scooter Squeeze".

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