Monday, April 16, 2007

DoubleClick to be Acquired by Google

I know this might be old news for many of you, since the press release came out on Friday, April 13th (Let's hope that's not an omen!) but I was unable to post at that time.

As I'm sure many of you are aware, DoubleClick is the parent company of Performics, and one of Blair.com's two affiliate programs is managed through Performics.com.

Here's the press release:

GOOGLE TO ACQUIRE DOUBLECLICK
Combination Will Significantly Expand Opportunities for Advertisers, Agencies and Publishers and Improve Users' Online Experience
Mountain View, CA, 4/13/2007 - Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.

To read the press release in its entirety, click here.

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