Friday, January 26, 2007

Help Shoppers Find the Perfect Valentine's Day Gift at Blair.com



Valentine's Day is about 3 weeks away, so women are currently shopping for the perfect gift for their hubby or boyfriend, and men will start shopping for the important woman in their life in about 2 or 2 1/2 weeks. Help both men and women find what they're looking for (at money-saving prices) by sending Valentine's Day shoppers who visit your site to Blair.com!

Blair.com has jewelry for both men and women that's up to 50% OFF suggested retail prices. For example... Blair.com has this "I Love You" Heart Charm in 14K gold (at left). The price? Not $79.99. At Blair.com this charm is only $39.99. For men, shoppers will find everything from watches to cuff links to rings -- there's even designer pens, personalized pill boxes and key chains!

Shoppers will also find a wide array of perfumes at Blair.com, too! Whether you're valentine wears Passion by Elizabeth Taylor, Estee Lauder or Gucci, Blair.com is the place to get it! There's even Calvin Klein and Drakkar Noir for men.

Thursday, January 25, 2007

EVERYTHING was BIG at the 2007 Affiliate Summit West (Well... just about!)

What's Las Vegas without an Elvis Impersonator? That's yours truly, along with my new buddy, Jason. Jason is from Clickspeed.com, and has a heckuva "mini-Elvis" gig going, and I have to tell you -- he was the ONLY thing "mini" about the 2007 Affiliate Summit West.

There were close to 2000 affiliates, merchants and vendors in attendance at Bally's on the strip in Las Vegas. The exhibit hall had around 100 booths. There were 4 different tracks, so you could always find a presentation that you were interested in. And... the waterfall at TRYST was some 90 feet high! Even the awards increased from one "lifetime achievement" award called the "Wayne Porter Affiliate Marketing Legend" Award to a total of six! Here are the six lucky folks who cornered the market on acrylic this year:
  • Affiliate of the Year: Scott Hazard
  • Affiliate Manager of the Year: Angel Djambazov
  • Exceptional Merchant: Amazon.com
  • Affiliate Marketing Advocate Award: Brian Littleton
  • Best Blogger: Jim Kukral
  • Wayne Porter Affiliate Marketing Legend: Todd Crawford

Congrats go out to the winners, as well as all those who were nominated.

On the plane ride(s) home, I started thinking. Has "the Summit" become too big? I'm asking the question, because I don't know the answer myself. As affiliate marketing becomes more mainstream, it would seem to be a given that the Summit would grow from it's humble beginnings at Baruch College. There were 200 people in attendance at that event in 2003. And the mainstreaming of affiliate marketing allows all attendees to the Summit the opportunty to learn so much more -- different tracks for merchants and affiliates, roundtable discussions -- and there are just so many more people to meet and learn FROM.

But... I think that you lose something as the Summit continues to expand. It's the closeness. Affiliate marketing is all about relationships, and it's tough to grow a relationship when it's difficult to bump into your friend on the Exhibit Hall floor. As an example, I didn't know Jim Gribble was at the Summit until I heard his name called at Affiliate Bingo. Even then, I couldn't find him in the large room full of people. I didn't see Jim until late in the day on Tuesday afternoon. Even later in the day on Tuesday, I bumped into Phillip Kidwell. I assumed that since I hadn't seen or heard of Phillip at the Summit that he must have had a conflict and didn't attend. I'm hoping I didn't miss too many of my other friends!

Do I have an answer as to what the perfect number of attendees is? No. Shawn and Missy do a wonderful job of coordinating everything, and I trust that they'll know if the Summit gets too big. Congrats on another fine job, Shawn and Missy. Your efforts are appreciated.

Thursday, January 18, 2007

The Title Scared Me Just About as Much as the Content!

I ran across a new blog today, and I can't believe I've never heard of it before. Well... maybe I don't have my finger on the pulse of the internet, and more specifically search, as much as I'd like to believe. The blog is called the


Official Google Webmaster Central Blog

And if that weren't scary enough, here's the tagline below the title: "Official news on crawling and indexing sites for the Google index". Yes. I'm serious. That's what it says. I think this blog may be a bit deeper than my Daily Dilbert comic strip.

I'm no webmaster, and I don't know much about crawling and indexing, but I decided to take a look. Amazingly, I found most of the postings to be interesting. Did I understand everything? Absolutely not! I'm a marketer. I'm the type of guy Nick Burns would push out of the way with a disgusted "Move!" But... I did feel I was learning. That's when I thought it might be a good idea to tell the Blair.com Affiliates about this Blog. Maybe you already knew about it, but if not, I'm sure some of the information provided can help you with your site rankings on Google.

I don't know if Google has any other "official" blogs, but I felt "official" and "central" were almost a bit redundant. I''ll be on the lookout for the Official Google Web Marketer Central Blog. If anyone runs across it (or something similar) please let me know.

Wednesday, January 17, 2007

Affiliate Summit is Next Week!

The 2007 Affliate Summit West will be taking place at Bally's in Las Vegas next week, and I'll be there!

It's gonna be a big one! I believe I read somewhere that there are over 1700 attendees registered, and over 100 booths on the vendors floor. If you're going, Jim Kukral at Revenews has been doing a 5 part series regarding how to prepare for the Summit. You might want to read Jim's post just to make sure you're not forgetting something. My biggest tips would be to bring lots of business cards, and to wear comfortable shoes.

I'm hoping to see a lot of Blair.com affiliates there. Especially those of you who I haven't met before!

Friday, January 12, 2007

I'm gonna let you in on a little secret!

Ok, all you Blair.com Affiliates out there. Do you have Blair product links on your website? Is it a little difficult to decide what products to feature? I'll bet it is! And that's why you look forward to my blog posts where I list the Top 20 Blair.com products.

But, since I only post the "Top 20" about once a month, wouldn't you like to find out what products Blair.com shoppers are looking for whenever you wanted? Well... there's a way you can do that, now, due to our upgraded and expanded onsite search capabilities.

Go to the Blair Homepage. If you scroll all the way to the bottom and look to the right, there is a tiny link that says "Popular Search". Click on that link, and it takes you to a page listing the Top 20 Keyword Searches at Blair.com. Right now, it looks like Blair.com shoppers are searching for Vests, Sweaters and Sweatshirts.

Next time you're trying to figure out what Blair products to feature on your website, take a peek at this page, first, for some inspiration.

Wednesday, January 10, 2007

Customer Reviews Added!

Over the past couple of months, Blair.com began allowing customers to review/recommend the products they purchased. The reviews are placed on the product pages, so other shoppers can benefit from the comments. Here... take a look! Below is a review for the women's Zip Front Fleece Top (Product #39165).

Overall Rating:
5 out of 5


Cozy Half Zip Fleece, December 9, 2006 By Jeannie
Fit: 5 out of 5
Fabric & Construction: 5 out of 5
Value: 5 out of 5

"Very nice, soft, medium weight half-zip fleece. Great with turtleneck underneath for extra warmth if needed. A casual yet classy feel. Comfy!"
How long have you been a Blair customer?: under 5 years
2 of 2 people found this review helpful.
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Though it's still early, and not all products have reviews, I've noticed that many of the top selling Blair products are products that already have customer reviews.