Tuesday, December 04, 2007

Top 50 Natural Search Terms

Wondering what folks are searching for when they arrive at Blair.com? Well... here's a list of the top 50 terms:

flannel nightgown
stirrup pants
moccasin slippers
italian shoes
memory foam slippers
christmas bedding
fleece cardigan
silk tie clearance
christmas bedspreads
bend over pants
holiday sweaters
totes boots

sleeveless mock turtleneck
clearance comfortor set
denim jacket

satin shell

casual shirts
thermal drapes
mens flannel pajamas
flannel nightgowns
silk boxers

men's banded bottom shirts
banded bottom shirts
men's flannel pajamas
holiday sweatshirts
blazers jackets
raincoats for women
lord's prayer pendant
furniture throws
chenille sweaters
cardigan sweaters
easy street shoes
mens flannel nightshirt
lounge dresses
acrylic flannel shirt
womens flannel lined jeans
furniture coverings
cape cod curtains
blair home.com
stacy adams suits
guayabera shirt
women blazer jackets
mens cargo fleece pants
velour loungewear
cubic zirconia white gold rings
palmland shirts
petites big shirt
large ruffled sofa throw
women blazers
pretty print tops women

Of course, these do not include Blair branded terms!

Tuesday, November 20, 2007

Psst! Black Friday is Only 3 Days Away!

Black Friday, the day that marks the official beginning of the holiday shopping season, is quickly becoming a holiday itself!

Don't worry. Blair will be taking part in the festivities. Though I can't tell Blair.com Affiliates what Blair.com will be doing for the Black Friday weekend, I'll bet many of you can guess! Both Performics and CJ Affiliates of Blair.com will be receiving emails from me later this week announcing the promotion. What I CAN tell you is that it will run Friday, Saturday, Sunday and Monday, and the banners and text links will be available at both Performics and Commission Junction.

So... get ready to make room for a fantastic promo on your website(s)!

Monday, November 19, 2007

Top 25 Blair.com On-Site Searches

Here is what Blair.com shoppers are looking for once they arrive at Blair.com. This is based on terms typed into the search box, and doesn't include product numbers.

1 vest
2 sweaters
3 sweatshirts
4 fleece jacket
5 shoes
6 turtleneck
7 robes
8 cardigan
9 slippers
10 jackets
11 coats
12 bedspreads
13 fleece
14 velour
15 petites
16 boots
17 tunic
18 mock turtleneck
19 flannel shirts
20 socks
21 curtains
22 blouses
23 christmas
24 bras
25 sag harbor

Friday, November 09, 2007

A Little Halloween Fun


It's been a couple weeks since my last post and it's Friday, so I thought I'd give you all a look at my 2007 Halloween costume. That's me as Hellboy on the left, and my buddy Joe Mangione (aka Joey Slither) on the right. The party was fantastic, as was the band -- Black Widow!

For those of you wondering... the song was Poison's Talk Dirty to Me!

Friday, October 26, 2007

This Just In! Free Shipping On All $60 Womenswear Orders at Blair.com


This was a last-minute decision that I didn't know about until last night! It's been decided to add a promotion to the homepage on Blair.com. The promo is Free Shipping on $60 Womenswear orders. It applies to all retail womenswear products. THAT should make holiday shopping at Blair.com a lot more fun! Shoppers need to enter code SAV at checkout.

I have no idea when this promotion will end. Actually, I'm not sure anyone knows, yet! It could be at the end of the month, at the end of the year, or anywhere in between.

So... start promoting this offer to your site visitors!

Tuesday, October 02, 2007

Top 20 Blair.com Products



Here's a list of the Top 20 Retail Products at Blair.com over the past 30 days.

47320 Crested Knit Tops
16305 Knit Ponte Pants with Pockets
37490 Heather Knit Twinset
47926 Exclusive Embroidered Fleece Jacket
31789 Silhouette Slimmer® Pants
39352 Satin Shell
34766 Misty Harbor® Rain Slicker
19920 Original BendOver® Pants
32747 Solid Knit Fleece Jacket
15386 Blair Boutique® BouclĂ© Cardigan
47909 Embroidered Fleece Top
51706 Print Fleece Jacket
12949 Stirrup Pants
45117 Ponte Knit Stitched Crease Pants
47363 Knit Twinset with Lace
43462 Velour Mock Turtleneck
30071 Layered-Look Embroidered Sweatshirt
51729 Fall Print Sweatshirt
45224 Stretch Bengaline Pants
43466 Cat Embroidered Fleece Set

Wow! 15 new products on the list this time. Nearly all the spring/summer apparel has now dropped off the list and has been replaced by fall/winter clothing. Actually, the #1 item, the Crested Knit Tops is popular because it's available in 3 different styles, a variety of colors, and has discount prices when shoppers buy 2 or 3 of the Tops. It's also one of Blair's top-rated products by customers! The Misty Harbor Rain Slicker should continue to climb up the list, too.

Wednesday, September 26, 2007

On-Site Search Results

What do shoppers search for once you send them to Blair.com? Here's a list of the Top-25 on-site search results by Blair shoppers.
fleece jacket
sweaters
vest
sag harbor
cardigan
fleece
shoes
sweatshirts
tunic
jackets
bedspreads
bras
blouses
petites
skirts
curtains
jumper
jeans
socks
robes
split skirt
shell
swimsuits
dresses
twinset

I guess you can tell summer is over by this list! No more shorts and tank tops. We now have terms like "fleece jacket", "sweaters", "vest" and "sweatshirt" jumping to the top. It is interesting to note, though, that the term "swimsuits" is still in the top 25.

Thursday, September 20, 2007

Decide the Fate of Bonds' #756 Home Run Ball

I love this bit of marketing! Marc Ecko bought Barry Bonds' home run ball #756 for $752,467.00. That's a lot of cash.

OK. I'll admit. I'm over 40 and I live in Warren, PA. Prior to his purchase, I had never heard of Marc Ecko. Evidently, nearly 15 years ago while he was a student at Rutgers University, Marc Ecko started a men's urban apparel line. Not the kind of stuff I have hanging in my closet! He now has 12 different apparel and accessory lines, and has even launched a new video game and entertainment division.

Like I said... I had never heard of Marc Ecko before. And I probably wouldn't have given him a second thought when I read his name in the news after purchasing the ball. What got me interested in finding out more about Marc Ecko is what he's doing with the ball now that he owns it. He's set up a website where voters can decide what to do with the ball. They're given 3 options:
  1. Bestow It. Give the ball to Cooperstown.
  2. Brand It. Burn an asterisk into the ball with a branding iron. Then, send it to Cooperstown.
  3. Banish It. Put the ball on a rocket ship and launch it into orbit.
Currently, most of Marc Ecko's websites are redirecting to the voting page, and he's already received over 3 million votes!

Barry Bonds has called Ecko "stupid" and "an idiot" for what he's doing. He may be right. But I think Marc Ecko has just spent a quarter of a million dollars on an advertising campaign that has already put his name and clothing lines in front of millions of people. For many of those millions, myself included, they've discovered Marc Ecko and his clothing lines for the first time. I'm going to disagree with Barry Bonds' evaluation, and call Marc Ecko "brilliant".

Tuesday, September 18, 2007

Blair.com Shoppers Can Save $5 on $50 Orders; $10 on $75 Orders; $15 on $100 Orders


Fall fashion shopping is in full swing, and many people are getting a jump on their holiday shopping! This promotion will allow shoppers to decide how much they want to save, based on how much they spend.

Banners and text links are available at both Performics, and CJ. Send your visitors to Blair.com via this promotion, and they'll be able to save $5 on a $50 order, $10 on a $75 order or $15 on a $100 order.

Friday, September 07, 2007

Top 50 Natural Search Terms

It's Friday, and I'm not feeling very creative, so I decided to provide everyone with a list of the Top 50 Natural Search terms leading shoppers to Blair.com. Of course, I've edited out all the branded search terms.

Here you go:

bendover pants
chenille bedspread
stirrup pants
casual shirts
area rugs

area rug

women's blazers
bedspreads

chenille bedspreads
furniture coverings
side elastic jeans for men
sleeveless mock turtleneck
split skirts

valley lane shoes
stretch slipcovers
home decor catalogs
women's windbreaker
silk boxers

peasant blouse
22w solid skirts
sheer pleated panels
banded collar shirt
posture bra

butterfly shower curtains
mens cuff dress shirts & ties
weskit

knit capris

novelty embroidered pantsuit
shop by outfit
split skirt

bed in a bag

ely cattleman
quilts of hummingbirds
women's apparel catalogs
easy street shoes
french cuff shirts
banded waist line casual mens shirts
wrangler side elastic pants
fall bedding fashions
womans apparel online catelog
banded collar shirts
jade earrings
gauze pants
28 women's blazers
flannel nightgown
women's catalog
bedspread

weskit blouses
guayabera shirt
black ponte knit skirt

Tuesday, September 04, 2007

$1.99 Flat Rate Shipping at Blair.com

This is the time of year that shoppers begin adding to their fall wardrobe, buying new slacks, sweaters, jackets and coats. And Blair has everything they are looking for! Our new women's fashions and men's apparel for the fall season are a great mix of new styles and the classics Blair.com shoppers have come to expect.

To help shoppers get everything they need, Blair.com is offering $1.99 flat rate shipping for the entire month of September. You can offer this promotion to visitors to your site by grabbing the available creative at either Performics or CJ.

Thursday, August 30, 2007

Blair.com Labor Day Sale! 20% OFF Everything (4 Days Only)


Blair.com will be having it's annual Labor Day Sale August 31 thru September 3. Everything, including Clearance items, will be 20% OFF! This is the hottest promotion of the year, and shoppers will be looking to both add to their fall wardrobes AND get some early holiday shopping done. Banners and text links will be available to Blair.com Affiliates at both Performics and CJ.

Wednesday, August 22, 2007

Top Blair.com Products


Here's a look at the 20 most popular Blair retail products over the last 30 days.

16305 Knit Ponte Pants with Pockets
32747 Solid Knit Fleece Jacket
45234 Knit Gauze Shirt & Tank Top
30232 Gentlemen’s Stretch Jeans
39352 Satin Shell
45231 Knit Gauze Coordinates
48923 Joanna® Shadow Stripe Blouse
35719 Stretch Knit Tee
40990 Knit Pants
12406 Scandia Woods® Full Elastic Sport Pants
45227 Knit Gauze Pants
19920 Original BendOver® Pants
49292 Seersucker Capris & Shorts
31789 Silhouette Slimmer® Pants
37490 Heather Knit Twinset
47320 Crested Knit Tops
45249 Three-Quarter Sleeve Stretch Knit Tee
47926 Exclusive Embroidered Fleece Jacket
45224 Stretch Bengaline Pants
50440 Linen-Look Split Hem Shirt

As always... a few observations.

This is an interesting list of Blair.com apparel. Many of the products are new fall products, while there are still several spring/summer products on the list. It appears that many of the still-hot products from summer are either sale-priced, or fashions that offer discounts for multiple purchases. Many of the newly popular fall products are pants, such as the Silhouette Slimmers or BendOvers, and don't miss the two fleece Jackets making the list. They're sure to move up the list as temperatures begin to drop during the Fall.

Monday, August 20, 2007

Performics Client Summit '07

As promised, here are some thoughts regarding the Performics Client Summit held last week at the Ritz Carlton in Chicago. I arrived at the hotel at approximately 11:30am on Monday. What a beautiful place to hold the Summit. (Though having the lobby on the 12th floor was kind of weird!) My room was on the 29th floor facing the lake, and right across the street from Hancock Building -- a spectacular view from a spectacular room!

I hurried and got into my Summit attire and headed down to the Summit, just in time for lunch! After lunch, I sat in on Gerald Haman's networking exercise. That's about all I've got to say about that. If a person attending the Performics Client Summit, and in the affiliate marketing industry, needs to be taught how to network, they'd better start looking for a new line of work!

Then came the highlight of the event! (Please read sarcasm into the previous statement.) Following the networking exercise was a panel led by Performics' Chris Henger entitled Ingenious Affiliate Marketers. Believe it or not, I was one of the 4 panelists, which also included Peter Figuerado of NETexponent, Miles Williams of Barnes and Noble, and Ken Polson of Encyclopedia Britannica. It should be noted that the Summit was entitled "Age of Ingenuity", so many of the presentation titles included "Ingenious". Lisa Fortini-Campbell did a nice job on her presentation titled "Understanding the End User", and that was followed by a "Search by Affiliate" panel.

The party that night was held at the Shedd Aquarium. I was asked by many Performics-ers (or is it Performics-ees) whether I liked the aquarium or the Cubs games of previous Summits better. It was tough to compare -- each is so different. I enjoyed checking out the exhibits, and had lots of wonderful food that you don't usually find in Warren, PA. I got to to eat mashed potatoes of different colors, with toppings, from a martini glass, and two lovely ladies talked me into trying a piece of chocolate with bits of bacon in it! It reminded me a lot of chocolate covered pretzels, due to the sweet and salty taste.

The highlight of Day 2 of the Summit was a keynote presentation by Dr. Steven Levitt, the author of FREAKONOMICS. He was both interesting and entertaining! I would probably label him the best I've seen/heard, if it wasn't for Sir Ken Robinson at last year's Summit. I also enjoyed the NSO live presentation.

Of course, the best part of the Summit was the networking. I got to talk with a lot of Blair.com affiliates during the Affiliate Caucus, in the lobby, and at the aquarium.

Oh! I almost forgot! Cubs game.

Friday, August 17, 2007

I've been busy with stuff OTHER than Affiliate Marketing

Hey there.

I know... long time no blog. Before I get into my review of the Performics Client Summit that took place in Chicago at the Ritz Carlton last week, I thought I'd share just a bit of what I've been up to this summer.

Warren Nationals Boys Majors Little League All Stars

I coached a group of 11-12 year olds. They were a great bunch of kids! We practiced 5 days a week, and though we didn't make it to Williamsport, we had a lot of fun, and I'm hopeful they all learned a bit and became better ball players. (That's my son in front, 4th from left.)


Gettysburg Bike Week '07

My friends Greg, Troy and I headed down to Gettysburg Bike Week '07 with a group of about 12 other bikes from Hornell, NY. We had a blast! I'm embarrassed to say that even though I live in Pennsylvania, this was my first trip to Gettysburg. We got to take in a lot of the Bike Week festivities, including the Burnout Competition (pictured), all the vendors, the Dale Earnhardt Experience (ultra lame, but it was inside an air-conditioned trailer!) and Cross Cut Saw. The best part, though, was touring the battlefields and museum with our own personal tour guide, "Smitty", who rode down with us and knows a heck of a lot about Gettysburg! The other photo is of a monument to John Burns, a civilian hero of the war.


Fishing in Canada

I also had the good fortune of travelling to Lake Nippissing in Ontario, Canada to go fishing for a week with a group of friends. We caught a lot of walleye, bass and northern pike, and were treated well by Denis, Lisette, Frank and Charlene, our hosts at the Memquisit Lodge. This was my 3rd trip to Memquisit, and if you ever decide to do some Canadian fishing, I'd strongly recommend visiting this pair of couples for their great lodging, fantastic food and hospitality. Here's a pictured taken from the porch of our cabin.


On Monday, we'll get back to affiliate marketing and the Blair.com Affiliate Program. I'll be sharing my thoughts about the Performics Client Summit.

Thursday, July 26, 2007

Part 2: Value Added to CJ Value Add

I got a call late in the day yesterday from Kristina Vallen at CJ. I should mention up front that this doesn't surprise me. Kristina has always been very good at making sure my questions/concerns are answered, and is a bright spot in the ranks of Commission Junction.

Kristina wanted to clarify some misinformation regarding my post yesterday concerning CJ's "New Value Added Service Launch". I wrote yesterday that The Keys to the CJ Marketplace Training Program was separated into 5 seminars, each costing $150.00. Kristina called to tell me that every CJ Advertiser and future Advertiser is entitled to one FREE seat (a $750 value) for the program. NOW THAT'S WHAT I'M TALKIN' ABOUT!

But how could I have missed that? How could I have led the Affiliate Marketing industry astray? Well... it appears as though the last paragraph from the announcement on the Blair.com CJ Merchant homepage is gone, and has been replaced by this:

Each Commission Junction advertiser is being provided one complimentary seat for all five seminars. Please see your Account Manager or submit a request through Ask A Question for instructions on how to register for this exciting new service at no cost. Click here to learn more about the Keys to the CJ Marketplace training program and unlock the power of Commission Junction’s network!

I know I didn't miss this information yesterday, because I copied and pasted the announcement straight from my CJ page. Whether or not this was a simple omission or a change on CJ's part doesn't matter. CJ has stepped up to the plate and is offering their Advertisers what looks to be a huge benefit!

I'm off to check my calendar for some open spots and will look to take advantage of this great offer from Commission Junction!

Thanks for setting me straight, Kristina!

Wednesday, July 25, 2007

New "Value-Added" Service Launch by CJ (Note the Quotes!)

Here's the release I found on my Account Manager homepage:

New Value-Added Service Launch!

We are excited to announce a new value-added service for CJ Access™ and CJ Vantage™ advertisers:
The Keys to the CJ Marketplace Training Program.

The training program consists of five interactive Web-conference seminars that center on the CJ Account Manager™. Having an intimate knowledge of the unique features available in our user interface helps you become a more engaged participant in the day-to-day management as well as the long-term evolution and success of your programs.


Commission Junction is dedicated to helping our advertisers succeed. Drawing on our extensive experience and our internal publisher development team, we have developed this training program to offer the information and strategies you need to be successful and competitive in the online marketing industry.

I've always wondered whether I was getting everything out of the CJ interface that I should be, so this news really got me excited! I could go through the seminars, and even if I gained a tiny bit of knowledge that had eluded me in the past, it would be a benefit to me, Blair.com affiliates and Commmission Junction as well!

So... I clicked on the link to learn more and "unlock the power" (CJ's words). The next page made claims like "
help you make the most of your affiliate marketing program and your diverse publisher base" and "these seminars offer the information and strategies to be successful and competitive in the online marketing industry", along with these bulleted highlights:
  • Understand the full capabilities of the CJ Account ManagerTM interface
  • Learn affiliate program management 'best practices'
  • Ensure that the time you dedicate to working with your program is spent wisely
  • Attract the right publishers for your program
  • Help your publishers better promote your products and/or services
  • Ramp your program faster and more efficiently
My first thought was to start looking for empty spots on my calendar! This was the coolest news I've heard from CJ in years, and Blair.com has had an affiliate program for SEVERAL years!

Once I clicked on the links to the individual seminars entitled Administration and Compensation, Publisher Management and Communications, Managing Links, Reporting and Tracking and Payments, my heart sunk.

Commission Junction is charging $150.00 for each seminar! Sign up for all five seminars, and it'll cost you $750 smackaroos!

It amazes me that CJ would charge to help make me a better affiliate manager. If I learn something that helps me to manage the Blair.com Affiliate Program better, it directly affects CJ to the tune of 30% of each new payment Blair.com makes to affiliates.

It looks like I'm gonna have to pass up this wonderful opportunity CJ is offering. I'm really not sure who is going to pay $750.00, but would be interested in hearing from anyone who has invested in any of the seminars.

Hundreds of New Items Added to Blair.com Clearance!

You read that right! Hundreds! Over 230 new items have been moved to Clearance, to be a bit more exact. And... in addition to these new products, another 85 products have been marked down even further! So, this is the time to send your apparel shoppers to Blair.com!

There's something for everyone in the new Blair Clearance items. There's a Cotton Twill Sportcoat priced at under $40.00... a ladies Sag Harbor Twinset for under $18.00 and Sag Harbor Pants for under $15.00... and lots more womenswear, menswear, home products, jewelry and footwear.

Check out ALL the new Blair.com Clearance items!

Tuesday, July 24, 2007

PopShops.com is a great tool!

OK. So I'm pretty inexperienced at building sites. I've dabbled on the affiliate side of affiliate marketing, but mostly just to have an idea of what it's like to be an affiliate. I figured that would help me to be a better Affiliate Manager. If you haven't heard of PopShops.com, you've got to take a look! PopShops.com is a great tool that let's ANY affiliate from novice to expert add product links to their website(s). There are currently datafeeds available from just under 1000 merchants, and affiliates have access to nearly 18 million products! The Blair.com datafeed from CJ is available through PopShops.com.

I just about typed that the price is the best thing about PopShops.com. The basic subscription is FREE! With added features (unlimited showcases, Embed PHP and ASP), the Pro plan is $5.00 per month, while the Enterprise package adds XML capabilities and multiple affiliate ID's for $30 per month.

So... what's the best thing about PopShops.com? It's got to be how easy it is to use. I could tell you about MY experience, but I figured it would be even better if "Lucas" showed you instead.



Click Here to visit PopShops.com, and let me know what you think!

Monday, July 23, 2007

HOT Product Notice!

I did some checking, and found that very recently, Blair.com shoppers have been purchasing dozens and dozens of this item. I thought Blair Affiliates through Performics and CJ might find this information valuable, and want to add the product to their site(s). Here's the description taken straight from Blair.com:



Going places or just kicking around the house, these sport pants look and feel just right. And our outstanding low price makes them your best buy! Casual, yet flattering style with streamlined side stripes. Ultra-comfortable with a multi-stitched elastic waist. Handy side-seam pockets. Inseams: Petites 28"; Average 29½". Smooth cotton/polyester knit guarantees a neat appearance without cling. Machine wash/dry. Imported.

Petites: PS(8-10), PM(12-14), PL(16-18), PXL(18W-20W), P2XL(22W-24W)
Misses: S(8-10), M(12-14), L(16-18), XL(18W-20W), 2XL(22W-24W), 3XL(26W-28W)

These Sport Pants are available in 5 colors and 10 sizes, and there is still stock in every size/color combination. The best part is that these Ladies Sport Pants were recently moved to our Clearance Department, so they've been discounted to $11.99 for ALL sizes!

And... once Blair.com shoppers receive their Sport Pants, they're extremely pleased, as evidenced by the great customer reviews. Here's what Snoepie from TX had to say:

"Really comfortable, great price!! I bought these pants to wear on a long road trip so I didn't have to be uncomfortable wearing jeans in the car for 12 hours. These pants were perfect!!"

Once Blair.com Affiliates start promoting this product, I have a feeling the sizes and color combinations will begin to get spotty, so hurry and add this product today!

Monday, July 16, 2007

What are shoppers searching for when they come to Blair.com?

Here's a list of the top natural search terms sending traffic to Blair.com. I thought this information might be helpful to Blair Affiliates from Performics and Commission Junction.

women's clothing catalogs
bendover pants
split skirts
chenille bedspread
clearance bedspreads
casual shirts
stirrup pants
women's apparel
seashell bedding
tankini separates
home decor catalogs
pretty bedspreads
gauze women's clothing
ladies cat watch ?
ely cattleman
banded collar shirt
furniture coverings
mens casual shirts
propet ravine walker shoes
bedsack protectors
men's seersucker shorts
weskit blouse
skirt elastic waist polyester
http: clothing
men's linen suits
denim stretch shorts
durafleece
linen suits
'clearance' men's dress pants
butterfly shower curtains
pettipant
berber carpet tiles
valmont bras
cabana shirts and swimwear
sleeveless mock turtleneck
split skirt
banded collar shirts
kitchen window fashions
furniture throws
joanna blouse
better homes and gardens meredith's garden versa-tie valance
men's dress shoe
gauze tank tops for women
lace priscillas
clothes shopping
sag harbor jackets
women's dressy blouses
4xlt western shirts
area rugs
womans split skirts

Thursday, July 05, 2007

A Shocking Marketing Tactic With Some "Train Wreck" Viral Marketing Thrown In!

One of my friends on MySpace alerted me to this eBay auction. What's being auctioned off? The high bidder gets the opportunity to shoot Ray Sabbatini, a Multiple Sclerosis sufferer, with a taser gun. Yes -- a TASER GUN! Plus, you'll get to star in the video that captures the event, and be able to promote yourself or your company in any way you like. I don't think I'd be able to convince my bosses at Blair.com to allow me to pull the trigger.

Here's what Ray has to say about the auction:

O.K., here it is! Up for auction is the opportunity to help a Great Cause. I am a Multiple Sclerosis sufferer and we are filming a Video Introduction for our New website, www.msextreme.org (under construction now) :)

I am the founder of "Multiple Sclerosis Extreme", a MS organization dedicated to Raising MS Awareness, Empowering other MS Sufferers and helping to find a Cure! Multiple Sclerosis Extreme is willing to do whatever it takes to put MS into the "Spotlight"!

Here's the Concept:

The Video will consist of me welcoming people to the site, explaining what MS Extreme is all about, and then being shot with a Taser Gun. The idea is to show that I am willing to go to Extreme lengths to find a Cure for this debilitating disease!

The winner of this auction, besides pulling the trigger, will be part of our New Revolutionary concept to Raise MS Awareness.

I'll be the first to commend Ray for thinking "out of the box", and for attempting to raise money to find a cure. But... I think it will be interesting to see how many bids he gets. Unfortunately, there is no minimum bid, so there's the possibility that Ray could get tasered for a ridiculously low price. I guess if his main goal is to get eyeballs to the new msextreme website, posting the video on YouTube will probably accomplish that goal.


If Ray is hoping to get thousands of dollars in bids for the opportunity to taser him, I think he might be disappointed unless GoldenCasino.com has a good bit of their marketing budget earmarked for "abusing the handicapped." I've never been a big fan of Jackass, but I know those fans are out there. For some reason, I just don't feel this is right, both morally and marketing-wise.

Oh! I almost forgot. The winning bidder is required to provide his own taser!