Wednesday, November 22, 2006

Black Friday Through Cyber Monday: 20% OFF Everything at Blair.com

It's that time of the year again. As online marketers, let's start the debate. Is Black Friday important to us, or does everyone hit the malls this weekend and start making their online purchases on Monday?

You know what? It does matter one darned bit to me. As long as the shoppers come to Blair.com at some point, I don't care whether it's a Friday, a Monday or the whole weekend long.

To make sure shoppers get a deal whenever they choose to shop, I'm going to run a 20% OFF Sale all weekend long! Yup! From Friday morning at 12:01am to Monday night, shoppers can save 20% OFF on all their purchases at Blair.com, including clearance items.

Once the smoke clears later next week, I'll stop back here and let you folks know whether Black Friday or Cyber Monday was bigger here at Blair.com. Or... maybe it will be Saturday or Sunday. If it is, I guess we'll need to think up a cool name for them, too!

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