Tuesday, April 18, 2006

This promo will let shoppers choose how much to save!

Spring is finally here, and many people are looking to update their warm-weather wardrobes. Plus... Mother's Day and Father's Day will be here before you know it. This promotion will allow shoppers to decide how much they want to save, based on how much they spend.

Banners and text links are available at both Performics, CJ and ShareResults. Send your visitors to Blair.com via this promotion, and they'll be able to save $5 on a $50 order, $10 on a $75 order or $15 on a $100 order.

Tuesday, April 11, 2006

Let me know what you're thinkin'!

OK. I've had some time to get rested after the EcomXpo, and my fingers are no longer aching from all the "chat" typing I did. I enjoyed chatting with all the old and new Blair.com affiliates at the EcomXpo, and it gave me an idea.

Affiliates are always more than willing to ask questions and give me advice on how to better serve our affiliates when I'm at the Xpo, but it seems as though most affiliates are a bit nervous about contacting me via the phone, email or IM. But, you shouldn't be. I mean... that's what I'm here for!

I guess you folks need a little prodding. Well... how's about this? Send me an email to cjpark@blair.com with BLOG ANSWERS in the subject line and answers to the following questions, and I'll give you a small commission bump that will last through the end of May. Here are the questions:

1. What's your favorite type of promotion to promote?
2. Do you promote Blair.com via product links?
3. How often do you visit the Blair Affiliates Blog?
4. Overall, on a scale of 1 to 5, how would you rate the Blair.com affiliate program, with a 5 making me a hero, and a 1 making me a zero?
5. What is your website name, are you a Blair.com partner via CJ, Performics or ShareResults, and what is your ID number?

Thanks, and I look forward to hearing from all of you!

One more thing... I can't have this offer going on forever, so let's say I need to get your responses by April 30, 2006.

Friday, April 07, 2006

Another Successful EcomXpo

For the 3rd (or is it 4th... I'm not sure) time, Blair.com had a booth at EcomXpo. And, once again, I considered the booth a complete success! I chatted with dozens of people, collected over 100 Vcards (that's a "virtual" business cards), and even gave away some Blair.com Gift Cards. Unfortunately, I was so busy manning the booth, I didn't get to take in any of the presentations.

Richard Lewis (No! Not THAT Richard Lewis) blogged about his experiences at EcomXpo on Revenews, so I figured I'd let him tell you about it. He does a nice job, and was able to experience more of the show that I was. Oh! And he even mentioned Blair.com in his blog, so I thought it would be nice to mention him here, too. You can read Richard's blog here.

Tuesday, April 04, 2006

Top 20 Blair.com Products for March '06

Here are the 20 most popular retail products at Blair.com over the past 30 days or so. I'm hoping these lists will give Blair.com affiliates an idea of which products, and which types of products, are popular with Blair.com shoppers.

45163 Embroidered Capri Set
19902 Knit Tank
32747 Solid Knit Fleece Jacket
35790 Floral Print Nightgown
44551 Camp Shirt
45150 Essential Knit Tops
12406 Scandia Woods® Full Elastic Sport Pants
41141 Poplin Pants
45192 TropiCool® Pedal Pushers or Pants
41010 Classic Elastic Waist Skirt
44627 Tankini Separates
32431 Stretch Bengaline Pants
44523 Summer-Weight Jeans
41137 Embroidered Crest Polo
16305 Knit Ponte Pants with Pockets
36407 Embroidered Weskit Blouse
45186 Stretch Denim Jeans or Capris
19920 Original BendOver® Pants
44593 Print & Solid Shells
44570 Striped Big Shirt

A few observations...

It seems as though the list is pretty well split between tops and bottoms, with swimsuit separates, a fleece jacket and a nightgown rounding out the list. Mother's Day is coming up soon, so it will be interesting to see how the list changes with "gift shopping" for mom adding to the mix over the next several weeks. As always, women's fashions are in red, and mens items are in blue.