Thursday, August 25, 2005

Performics Client Summit '05


I'm back. (I figured I'd mention that, just in case there was anyone out there who realized I was gone!) I attended the Performics Client Summit on Monday and Tuesday. I learned a little, met a multitude of wonderful people, struck a few deals (and made many more tentative ones), and had an all around good time.

On Monday, I skipped the afternoon pre-conference sessions to schedule a couple of off-site meetings instead. When I arrived at the offices on LaSalle St., I was immediately greeted with a hug by one of my favorite Performics-ians and got a tour of the expanded offices by the Blair team. Following a few beers and lively conversation, we all piled onto the trolleys for much more of the same. Though the Cubs lost to the Braves 4-2 (I think), the experience of watching the game from the rooftop across the street from Wrigley Field was loads of fun, and a perfect way to incorporate 2 of my favorite pastimes... baseball and affiliate marketing. (Side note: I actually incorporated 3 or 4 of my favorite pastimes, but I've noticed from my logs that more and more Blair folks are tuning in, so I'll only mention two, here. )

Tuesday started off with a bit of dry humor by Stuart Frankel, Performics General Manager, that was followed by the keynote presentation, delivered by Seth Godin. Seth's presentation was lively, engaging and entertaining. I received a signed copy of his book, All Marketers Are Liars, and though I haven't read it yet, I expect it to be entertaining, based on his presentation.

There were a couple panels, and a couple other presentations, but let's cut to the chase! Toward the end of the day were the roundtable discussions and networking. This is probably my favorite part of the Client Summit (OK. I'll admit it... the Cubs game is my favorite part, but after that...) I love getting the opportunity to talk with other AM's. Each roundtable gives you a topic as a starting point. Rarely does the discussion stay on topic, but that's what I love about the roundtables. They're kinda like organized chaos.

Once the Summit was over, I headed down to Grant Park to meet up with some old friends (and make some new ones) and watch the Star Wars geeks. You really have to be... umm... into Star Wars to be dressed as a Storm Trooper, and marching in formation with your friends, in Chicago in August.

Next stop... CJU in September.

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