Friday, August 19, 2005

Important Change To Blair Affiliate Marketing Program: No Brand Bidding Policy Instated

On Friday, August 19th, I sent an email to all Blair.com affiliates alerting them to a change in the Terms and Conditions of the Blair.com affiliate programs at both Performics and CJ. The additional Terms and Conditions below outline the new Blair.com brand bidding policy.
  • Affiliate agrees not to bid on the Blair name (or any common misspelling or confusingly similar name) on any pay-for-placement search engine, including, but not limited to, Yahoo Search Marketing, Google, FindWhat, Sprinks, AltaVista, ePilot, Kanoodle, MyGeek, Search123, Commonname, IGetNet, and Enhance.
  • Affiliate agrees not to use the Blair brand name in the display URL on Google.
  • Affiliates may not use Blair's name, or any variation thereof, directly or indirectly in (a) metatags, (b) in hidden text, page titles or source codes, and/or (c) in Affiliate's domain or sub-domain.
  • Affiliates may not purchase and/or use any URLs that contain any trademarks or tradenames of Blair, including without limitation the name Blair, or any common misspellings or mistypings of any of the foregoing.
  • Violation of the foregoing prohibitions may result in, among other things, immediate termination of this Agreement.

If you are currently using any of the Blair trademarks in any search engine positioning (including but not limited to Yahoo and Google), please remove your bids effective September 1, 2005.

Again, I would like to thank you for your participation in our Affiliate Program. I feel that through clear communication and a healthy relationship with Affiliates, we will all enjoy continued success. If you have any questions or concerns in regards to this program change, please feel free to contact me.

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