Friday, July 22, 2005

Understanding Marketing

Since it's Friday, I figured I'd post a joke.

Understanding Marketing

You see a fabulous girl/guy at a party. You approach them and say, "I'm fantastic in bed."

That's Direct Marketing.

You're at a party with a bunch of friends and see a fabulous girl/guy. You have one of your friends approach them, point at you and say, "She's/He's fantastic in bed."

That's Advertising.

You see a fabulous girl/guy at a party. You approach them to get their telephone number. The next day you call and say, "Hi, I'm fantastic in bed."

That's Telemarketing.

You're at a party and see a fabulous girl/guy. You get up, straighten your clothes, walk up and pour them a drink. You open the door, pick up their bag after it drops, offer them a ride, and then say, "By the way, I'm fantastic in bed."

That's Public Relations.

You're at a party and see a fabulous girl/guy. They walk up to you and say, "I hear you're fantastic in bed."

That's Brand Recognition.

Wednesday, July 20, 2005

Are Tracking Cookies "Spyware"?

In a July 14 column, Walter Mossberg of the Wall Street Journal writes:

"Many Web sites, even from respectable companies, place a secret computer file called a "tracking cookie" on your hard disk. This file records where you go on the Web on behalf of Internet advertising companies that later use the information for their own business purposes. In almost all cases, the user isn't notified of the download of the tracking cookie, let alone asked for permission to install it."

Mr. Mossberg goes on to give readers HIS definintion of spyware (which includes tracking cookies):

Spyware -- and a related category called adware -- is computer code placed on a user's computer without his or her permission and without notification, or with notification so obscure it hardly merits the term."

One of the problems with Mr. Mossberg's article is that he lumps tracking cookies into the same category as Spyware and Adware. As members of the affiliate industry, we understand that tracking cookies are pretty much a necessity to providing surfers and shoppers with the web experience they've grown accustomed to. What makes Mr. Mossberg's uninformed comments so disturbing is the fact that he's writing for The Wall Street Journal, a highly-respected business publication.

Click here to read the rest of Mr. Mossberg's article.

Monday, July 18, 2005

"Thin" Affiliates are offensive, says Google

Journalist Henk van Ess has caused a flurry of excitement on blogs and forums.

In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results.

These "international agents", who are paid $10 to $20 an hour, were recruited mainly through universities. They're paid to check search results at Google every day.

Here's one forum where you can read about it:

Don't be distracted by the debate over whether Google should be doing this.

Of course it should. It's just a form of quality control.

Google can use the evaluators' findings to tweak its algorithms and reduce search engine spam.

What affiliates need to pay careful attention to is Google's "Spam Recognition Guide for Raters", which Henk revealed.

If you're a "thin affiliate", beware.

Read the rest of the article at

Friday, July 15, 2005

New Affiliate Promo: 1/2 OFF Standard Shipping

From July 15 thru August 15, a new promotion will be available to both Performics and CJ affiliates. Shoppers who click on a provided creative will receive 1/2 OFF Standar Shipping. Several banner sizes will be available at both Performics and CJ. The promotion code is embedded in the landing page URL, so there's no need for shoppers to enter anything at checkout. The promotion will trigger automatically.

Visit Performics or CJ to get the available creative for this offer.

Thursday, July 07, 2005

Performics Client Summit -- August 22 & 23

It's official. I've RSVP'd... I have my flight booked... the hotel arrangements have been made.

I will be attending the annual Performics Client Summit on August 22 & 23. I'm hoping to meet, greet and make deals, so if you're in the Chicago area and/or will be in Chicago that week, drop me a line so we can set up a time to sit and talk.

Oh! And, BTW. has reserved a booth for the eComXpo in October, so mark that on your calendar, too!

Tuesday, July 05, 2005

Ian Turner has been found!

Ian Turner was found safe in Atlanta. You can read about it here.

Friday, July 01, 2005

Ian Turner, Webmaster World Moderator, Missing

Ian Turner, a longtime moderator at Webmaster World, has been missing since Saturday, June 25. He was on his way home (UK) from a conference in New Orleans, LA, when he disappeared.

Anyone with information regarding the whereabouts of Mr. Turner is asked to contact the authorities at or phone number +44 (0)1483 655081.

More information on the search for Mr. Turner can be found at the Webmaster World Community Center.

New Promotion: An Additional 15% OFF Clearance Products in July

What could be better than getting a discount?

How's about getting an ADDITIONAL discount on an ALREADY discounted price?

For the entire month of July, I'm offering affiliates thru both Performics and CJ the following promotion: An Additional 15% OFF All Purchases from Clearance. Banners and text links will be available shortly at both Performics and CJ.

Here's a question I receive on occasion from affiliates:

Does a shopper need to enter a special code at checkout to receive this promotion?

The answer is, "No." If you use any of the creative provided, the promotion code is embedded in the destination URL. The promotion will trigger automatically at checkout.