Thursday, June 02, 2005

What is wrong with affiliate marketing and how can it be improved?

Shawn Collins (a guru in affiliate marketing) posed the above question to affiliate managers. Here is my answer that he posted 5/13 on his blog, Affiliate Program Tip Blog.

No need to touch on the standards. You know... the topics on every board and in every e-zine. I'm talking about spyware, BHO's, spam, cookie stuffing and commission stealing.

All can easily be considered problems in affiliate marketing. But, I feel there's an even bigger problem. A problem that is often fueled by, and even a contributor to, the problems mentioned above.

I'm talking about the adversarial relationship between affiliates and merchants -- two groups that prefer to call each other "partners"...

To read the entire post, click here.


Anonymous said...
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Anonymous said...

Great Blog
Listen to what the
Affiliate Marketing Guru
has to say.