Wednesday, December 07, 2005

Last Chance Free Shipping at Blair.com


Blair.com affiliates can take advantage of the huge number of last-minute shoppers coming online by sending them to Blair.com. Now through Monday, 12/12, I'm making a "Free Shipping on ALL Orders" promotion available to affiliates to help drive (and convert) this holiday shopping traffic.
Banners and Text Links are available to affiliates via both Performics and CJ.

Thursday, December 01, 2005

Top 20 Blair.com Products for November '05

Before I get into the "Top 20" list, let me thank everyone for making the Black Friday Weekend promo such a huge success at Blair.com! Now... let's keep turning visitors into buyers all the way through Christmas Eve. Don't forget... Blair.com sells Gift Cards, and they're the perfect solution for all those last-minute shoppers!

These were the most popular products at Blair.com during November, excluding Clearance-priced items. Once again, the Mock Turtleneck is at the top of the list! Not only is it available in both long and short sleeves, but shoppers can choose from a total of 16 colors and prints!

44585 Mock Turtlenecks
16305 Knit Ponte Pants with Pockets
32747 Solid Knit Fleece Jacket
45168 Screen Printed Fleece Sweatshirts
30071 Layered-Look Embroidered Sweatshirt
41789 John Blair® Acrylic Flannel Shirt
30931 Dreamy-Soft Chenille Robe
12949 Stirrup Pants
19920 Original BendOver® Pants
12406 Scandia Woods® Full Elastic Sport Pants
15386 Blair Boutique® Bouclé Cardigan
01090 Scandia Woods® Relaxed Fit Jeans
39352 Satin Shell
34805 Cotton Corduroy Pants
36143 Scandia Woods® Side Elastic Relaxed Fit Jeans
31682 John Blair® Broadcloth Dress Shirt
34891 Weather-Resistant Microfiber Jacket
44595 Knit Ponte Pants
30232 Gentlemen’s Stretch Jeans
30202 Wrinkle-Free Oxford Shirt

Friday, November 25, 2005

Black Friday at Blair.com

Wonderin' what Blair.com is doing for Black Friday? Well, in case you missed my emails, EVERTHING at Blair.com is 20% OFF, including Clearance items!

And... best of all... the sale doesn't end at midnight tonight! Blair.com shoppers can take advantage of these savings through the weekend and all the way up until 11:59pm on "Cyber Monday". "Cyber Monday" is the name that caught on for the Monday after the Thanksgiving weekend, and it's typically the biggest day of online shopping for the entire year.

Banners and text links for the Blair.com 20% OFF Sale are available at both Performics and CJ. It's not to late to take advantage of this sale. Hurry and get your Blair.com banners posted today.

Wednesday, November 09, 2005

Don't miss the 2006 Affiliate Summit

Have you been trying to decide whether or not to attend the Affiliate Summit? Well... you'd better decide quickly! Registrations are selling fast for Affiliate Summit 2006. It's the biggest affiliate marketing conference, and you should be there. It's being held January 8-10, 2006 at Bally's Las Vegas. See what Amazon, CJ, eBay, LinkShare, Performics and many more have to say about the issues, trends, and future of affiliate marketing, plus 75 booths on the exhibit floor and many networking events.

I'll be the first to admit, I missed the 2005 Affiliate Summit, and many of those who attended... both affiliates and affiliate managers... told me I made a big mistake. Everyone felt it was extremely worthwhile, and a heckuva lot of fun!

That's why I'll be there this year! BTW -- does everyone remember that tickets for the 2005 Summit were selling for over $2K on eBay after the registration was a sell-out?!?

I'm hoping to meet a lot of Blair.com partners at the Summit, so hurry and get registered today! Click here to learn more about the Affiliate Summit, and to register!

Wednesday, November 02, 2005

Top 20 Blair.com Products for October '05

Here are the most popular products at Blair.com during October, excluding Clearance-priced items. Once again, variety played a big part in the top product (mock turtleneck) being at the top of the list! Not only is it available in both long and short sleeves, but shoppers can choose from a total of 16 colors and prints!

44585 Mock Turtlenecks
37602 Cross-Stitched Fleece Set
16305 Knit Ponte Pants with Pockets
32747 Solid Knit Fleece Jacket
30904 Flannel Shirt
45168 Screen Printed Fleece Sweatshirts
39352 Satin Shell
34805 Cotton Corduroy Pants
34766 Misty Harbor® Rain Slicker
31682 John Blair® Broadcloth Dress Shirt
19920 Original BendOver® Pants
41789 John Blair® Acrylic Flannel Shirt
12406 Scandia Woods® Full Elastic Sport Pants
30071 Layered-Look Embroidered Sweatshirt
44595 Knit Ponte Pants
12949 Stirrup Pants
03554 "Chelsea" Insulated Window Treatments
32219 Chenille Sweater
19054 John Blair® Back Elastic Twills
41790 Scandia Woods® Chamois Shirts

The Fly Front BendOver Pants (03201) just missed making it into the Top 20, and the Chenille Sweater (32219) that came in at #18 should continue to climb.

Monday, October 31, 2005

November Blair.com Promotion: FREE Blair Holiday Bear with ANY Purchase

I've been at Blair Corp. for a long time, and we've been doing this promotion for just about as long as I can remember! It's been offered via multi-product mailers... catalogs... over the phone... and now online. And, it's an all-time customer favorite!

The best part of this promotion is that there isn't a price threshold. The FREE bear is included with EVERY purchase by shoppers you send to Blair.com. Creative for this promotion is available at both Performics and CJ, so hurry and add this promotion to your site(s) today!

Friday, October 14, 2005

New Blair.com Promotion: $1.99 Flat Rate Shipping on ALL Orders


Believe it or not, the holiday shopping season is upon us. Here's a promotion to help convert your visitors into Blair.com buyers.

Now through November 15th, you can offer $1.99 Flat Rate Shipping on ALL Orders at Blair.com. This promotion is available to all Blair.com affiliates through both Performics and CJ. Banner sizes available include 120x90, 125x125, and 468x60, along with text links. So... log in and get your choice of creatives today!

Thursday, October 13, 2005

New Holiday Links at CJ and Performics

Julianne had a good suggestion yesterday, so I wanted to jump on it as quickly as possible!

I've added the following text links in CJ, and should have the identical links at Performics later today. if you'd like to see any of these in a specific banner size, please let me know.

Blair.com: Holiday Gift Ideas
Blair.com: Gifts for Him
Blair.com: Gifts for Her
Blair.com: Gifts for the Home
Blair.com: Gifts Under $20
Blair.com: Our Finest Gifts
Blair.com Gift Cards: The Perfect Gift for Everyone!

Wednesday, October 12, 2005

New "Gift Giving" Section at Blair.com

Here's a great new feature at Blair.com that you'll want to include on your website, and make known to your visitors. Blair.com has created a new section entitled Holiday Gift Ideas. It includes our best sellers, as well as items that are sure to be popular this holiday season.

The Holiday Gift Ideas section is divided into the following areas:

Gifts for Him Something for every man on your list
Gifts for Her To give... and receive
Gifts for the Home Unique gifts to wrap up your list
Gifts Under $20 Fit your budget
Our Finest Gifts Indulge them
Gift Cards Always the perfect fit

Wednesday, October 05, 2005

Top 20 Blair.com Products for September '05


I know... I know... a few days late. But, in any case, here are the Top 20 Blair.com products for September. As always, this list does not include Clearance products. One thing to be aware of -- the Solid Knit Fleece Jacket that is this month's #1, is available in an amazing 26 colors!

32747 Solid Knit Fleece Jacket
16305 Knit Ponte Pants with Pockets
34766 Misty Harbor® Rain Slicker
44585 Mock Turtlenecks
42294 Corduroy Shirt-Jac & Tee Set
44588 Silhouette Slimmer® Pants & Skirts
34805 Cotton Corduroy Pants
45168 Screen Printed Fleece Sweatshirts
19920 Original BendOver® Pants
44593 Print & Solid Shells
42255 Corduroy Shirt-Jac & Tee Set
12949 Stirrup Pants
39203 Embroidered Fleece Jacket Set
44595 Knit Ponte Pants
12406 Scandia Woods® Full Elastic Sport Pants
30071 Layered-Look Embroidered Sweatshirt
03201 Fly Front BendOver® Pants
39352 Satin Shell
30904 Flannel Shirt
03554 "Chelsea" Insulated Window Treatments

Well... the swimsuits that were popular in July have all disappeared from the Top 20, and have been replaced by sweatshirts, flannel shirts and fleece jackets. The embroidered fleece sweatshirts are always extremely popular (they make great gifts) and the layered-look sweatshirts are a step above a basic sweatshirt. By the way... a couple of products to keep an eye on are the Stretch Denim-eze™ Jeans (prod. #37478) and the Stretch Bengaline Pants & Skirts (prod. #44589). They each have slightly higher pricepoints, and the Bengaline Pants and Skirts even has a savings story for shoppers who buy 2.

Tuesday, October 04, 2005

Free $10 Gift Card with $75 Purchase

Through October 31st, I'm making this promotion available to Blair.com affiliates via both Performics and CJ. Every shopper you send to Blair.com via one of the promotional links (log into Performics or CJ to get the banners and text links) who spends $75 or more will receive a $10 Blair.com gift card.

Oh! And one more thing...

EcomXpo is taking place October 6-8. It's an online conference packed with information on affiliate and search marketing. Would you like to join the 3500+ who have already registered for eComXpo? Would you like to attend for FREE, compliments of Blair.com? Click here to register for FREE!

Friday, September 16, 2005

CJP is heading off to CJU

I'll be at CJU early next week. If you're planning to be there, make sure to find me so we can sit down and talk for a bit. Or, if you're in the Santa Barbara area and would like to schedule some time, email me and we'll get something set up.

Thursday, September 15, 2005

New Blair.com Promotion: Free Shipping on ALL Orders!


That's right! Blair.com is going to help you start the Fall/Holiday shopping season off right with an extra-special promotion available to all Blair.com affiliates. Simply log into Performics or CJ and pick up the special Blair.com creative, and you can offer visitors to your site Free Shipping on ALL Orders from Blair.com! This is one our top performing promotions time and time again, so don't miss out!

As always... if you have any questions, please let me know.

Thursday, September 01, 2005

Labor Day Sale: 20% OFF Everything!

That's right, Blair.com affiliates!

It's that time of the year again, and Blair.com wants to start the fall fashions/holiday shopping seasons off right. Beginning at 12:01 am on Friday, 9/2, and ending at 11:59 pm on Monday, 9/5, Blair.com will feature a 20% OFF Everything sale!

To offer this promotion to your site visitors, here's all you need to do. If you're a partner through Performics, you can pick up the banners and/or text link later this afternoon. If you're a partner through CJ, you can add any of the following Blair.com creatives to your site now, and the offer will automatically change to the 20% OFF sale when the sale goes live tonight. The banner will then revert back to our standard promotion on Monday night. Here are the CJ banners that will promote the 4-Day 20% OFF Sale:

10276862 (468x60)
8132998 (125x125)
10285441 (120x90)
4992716 (120x60)
10297282 (Text Link)

If you have any questions, please feel free to get in touch with me.

Wednesday, August 31, 2005

Top 20 Blair.com Products for August '05


Here are the Top 20 Blair.com products for August. This list does not include clearance items, and is based on units sold.

16305 Knit Ponte Pants with Pockets
32747 Solid Knit Fleece Jacket
31789 Silhouette Slimmer® Pants
42294 Corduroy Shirt-Jac & Tee Set
12406 Scandia Woods® Full Elastic Sport Pants
44593 Print & Solid Shells
39352 Satin Shell
19920 Original BendOver® Pants
34766 Misty Harbor® Rain Slicker
39283 Print Challis Skirt
03201 Fly Front BendOver® Pants
19904 Seasonless Knit Shell
44530 Embroidered Crest Solid Tops
03554 "Chelsea" Insulated Window Treatments
39469 Shantung Blazer & Satin Shell Set with FREE Necklace
42273 Knit Ponte Skirt
12949 Stirrup Pants
37478 Stretch Denim-eze™ Jeans
34307 John Blair® Banded Bottom Shirt
10897 Windowpane Shirt & Embroidered Tank

A few observations...

There are several newcomers on this month's list... women's apparel products continue to dominate the top 20... swimsuits have been replaced by blazers and jackets... and nearly half of the products in the top 20 are pants -- jeans, stirrups and brand name products such as Silhouette Slimmer and BendOver.

Thursday, August 25, 2005

Performics Client Summit '05


I'm back. (I figured I'd mention that, just in case there was anyone out there who realized I was gone!) I attended the Performics Client Summit on Monday and Tuesday. I learned a little, met a multitude of wonderful people, struck a few deals (and made many more tentative ones), and had an all around good time.

On Monday, I skipped the afternoon pre-conference sessions to schedule a couple of off-site meetings instead. When I arrived at the offices on LaSalle St., I was immediately greeted with a hug by one of my favorite Performics-ians and got a tour of the expanded offices by the Blair team. Following a few beers and lively conversation, we all piled onto the trolleys for much more of the same. Though the Cubs lost to the Braves 4-2 (I think), the experience of watching the game from the rooftop across the street from Wrigley Field was loads of fun, and a perfect way to incorporate 2 of my favorite pastimes... baseball and affiliate marketing. (Side note: I actually incorporated 3 or 4 of my favorite pastimes, but I've noticed from my logs that more and more Blair folks are tuning in, so I'll only mention two, here. )

Tuesday started off with a bit of dry humor by Stuart Frankel, Performics General Manager, that was followed by the keynote presentation, delivered by Seth Godin. Seth's presentation was lively, engaging and entertaining. I received a signed copy of his book, All Marketers Are Liars, and though I haven't read it yet, I expect it to be entertaining, based on his presentation.

There were a couple panels, and a couple other presentations, but let's cut to the chase! Toward the end of the day were the roundtable discussions and networking. This is probably my favorite part of the Client Summit (OK. I'll admit it... the Cubs game is my favorite part, but after that...) I love getting the opportunity to talk with other AM's. Each roundtable gives you a topic as a starting point. Rarely does the discussion stay on topic, but that's what I love about the roundtables. They're kinda like organized chaos.

Once the Summit was over, I headed down to Grant Park to meet up with some old friends (and make some new ones) and watch the Star Wars geeks. You really have to be... umm... into Star Wars to be dressed as a Storm Trooper, and marching in formation with your friends, in Chicago in August.

Next stop... CJU in September.

Friday, August 19, 2005

Important Change To Blair Affiliate Marketing Program: No Brand Bidding Policy Instated

On Friday, August 19th, I sent an email to all Blair.com affiliates alerting them to a change in the Terms and Conditions of the Blair.com affiliate programs at both Performics and CJ. The additional Terms and Conditions below outline the new Blair.com brand bidding policy.
  • Affiliate agrees not to bid on the Blair name (or any common misspelling or confusingly similar name) on any pay-for-placement search engine, including, but not limited to, Yahoo Search Marketing, Google, FindWhat, Sprinks, AltaVista, ePilot, Kanoodle, MyGeek, Search123, Commonname, IGetNet, and Enhance.
  • Affiliate agrees not to use the Blair brand name in the display URL on Google.
  • Affiliates may not use Blair's name, or any variation thereof, directly or indirectly in (a) metatags, (b) in hidden text, page titles or source codes, and/or (c) in Affiliate's domain or sub-domain.
  • Affiliates may not purchase and/or use any URLs that contain any trademarks or tradenames of Blair, including without limitation the name Blair, or any common misspellings or mistypings of any of the foregoing.
  • Violation of the foregoing prohibitions may result in, among other things, immediate termination of this Agreement.

If you are currently using any of the Blair trademarks in any search engine positioning (including but not limited to Yahoo and Google), please remove your bids effective September 1, 2005.

Again, I would like to thank you for your participation in our Affiliate Program. I feel that through clear communication and a healthy relationship with Affiliates, we will all enjoy continued success. If you have any questions or concerns in regards to this program change, please feel free to contact me.

Monday, August 15, 2005

Free Shipping on $40 Orders at Blair.com


For our mid-month promo, Blair.com is offering affiliates the ability to promote Free Shipping on orders of $40 or more. The promotion runs through September 15th, and banners and text links should be available at both Performics and CJ later today.

Thursday, August 11, 2005

MarketingSherpa wants to know your thoughts & opinions

MarketingSherpa is conducting a survey, and they're looking for feedback from both affiliates and affiliate managers. I've taken care of the feedback from the affiliate manager side, and I'm hoping several Blair.com affiliates will help out from the affiliate side.

The survey covers topics such as search engines, data feeds, fraud and more.

Click here to complete the survey. No personal information is required.

Friday, August 05, 2005

Have you heard about IrvinePark.com?


It just occurred to me that many Blair.com affiliates might not have heard of IrvinePark.com.

IrvinePark.com is another apparel site featuring men's and women's "careerwear". IrvinePark.com has an affiliate program with CJ, and here's the best part -- I manage that program, too! The program offers commissions starting at 9.5%, a 30 day cookie, and a variety of creatives and promotional offers.

If you'd like to be a part of the IrvinePark.com affiliate program, visit CJ and apply today!

Tuesday, August 02, 2005

August Blair.com Affiliate Promo: $5 OFF $25 Orders


For the month of August, Blair.com is offering a "$5 OFF $25 Orders" promotion to all affiiates via Performics and CJ. Several banner sizes and a text link will be available at both Performics and CJ. The promotion code is embedded in the landing page URL, so there's no need for shoppers to enter anything at checkout. The promotion will trigger automatically.

Monday, August 01, 2005

Top 20 Blair.com Products for July '05

Here are the top 20 products at Blair.com for June '05. Clearance items are not included in the list.

32674 Checked Capri Set
16305 Knit Ponte Pants with Pockets
35719 Stretch Knit Tee
39352 Satin Shell
19904 Seasonless Knit Shell
10897 Windowpane Shirt & Embroidered Tank
19920 Original BendOver® Pants
12406 Scandia Woods® Full Elastic Sport Pants
35790 Floral Print Nightgown
15706 Tankini Top, Shorts & Skirt (Tankini Top)
10048 Tropicool® Poplin Pedal Pushers
39283 Print Challis Skirt
32747 Solid Knit Fleece Jacket
34307 John Blair® Banded Bottom Shirt
39371 Embroidered Crest Top
32641 Knit Gauze Pants
30202 Wrinkle-Free Oxford Shirt
10049 Tropicool® Poplin Pants
37478 Stretch Denim-eze™ Jeans
03201 Fly Front BendOver® Pants

A few observations...

There are 4 new products in the Top 20 this month, and the Satin Shell (39352) entered at #4. The other new products are the Print Challis Skirt, Embroidered Crest Top and Fly Front BendOver Pants.

Two of the 3 swimsuits have dropped out of the Top 20 (a sign that summer is coming to an end).

The Corduroy Shirt-Jac & Tee Set just missed the Top 20, but has a nice price point at $29.99 and a wide selection of 10 colors.

Friday, July 22, 2005

Understanding Marketing

Since it's Friday, I figured I'd post a joke.


Understanding Marketing

You see a fabulous girl/guy at a party. You approach them and say, "I'm fantastic in bed."

That's Direct Marketing.

You're at a party with a bunch of friends and see a fabulous girl/guy. You have one of your friends approach them, point at you and say, "She's/He's fantastic in bed."

That's Advertising.

You see a fabulous girl/guy at a party. You approach them to get their telephone number. The next day you call and say, "Hi, I'm fantastic in bed."

That's Telemarketing.

You're at a party and see a fabulous girl/guy. You get up, straighten your clothes, walk up and pour them a drink. You open the door, pick up their bag after it drops, offer them a ride, and then say, "By the way, I'm fantastic in bed."

That's Public Relations.

You're at a party and see a fabulous girl/guy. They walk up to you and say, "I hear you're fantastic in bed."

That's Brand Recognition.

Wednesday, July 20, 2005

Are Tracking Cookies "Spyware"?

In a July 14 column, Walter Mossberg of the Wall Street Journal writes:

"Many Web sites, even from respectable companies, place a secret computer file called a "tracking cookie" on your hard disk. This file records where you go on the Web on behalf of Internet advertising companies that later use the information for their own business purposes. In almost all cases, the user isn't notified of the download of the tracking cookie, let alone asked for permission to install it."

Mr. Mossberg goes on to give readers HIS definintion of spyware (which includes tracking cookies):

"
Spyware -- and a related category called adware -- is computer code placed on a user's computer without his or her permission and without notification, or with notification so obscure it hardly merits the term."

One of the problems with Mr. Mossberg's article is that he lumps tracking cookies into the same category as Spyware and Adware. As members of the affiliate industry, we understand that tracking cookies are pretty much a necessity to providing surfers and shoppers with the web experience they've grown accustomed to. What makes Mr. Mossberg's uninformed comments so disturbing is the fact that he's writing for The Wall Street Journal, a highly-respected business publication.

Click here to read the rest of Mr. Mossberg's article.

Monday, July 18, 2005

"Thin" Affiliates are offensive, says Google

Journalist Henk van Ess has caused a flurry of excitement on blogs and forums.

In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results.

These "international agents", who are paid $10 to $20 an hour, were recruited mainly through universities. They're paid to check search results at Google every day.

Here's one forum where you can read about it:

http://forums.searchenginewatch.com/showthread.php?threadid=6028

Don't be distracted by the debate over whether Google should be doing this.

Of course it should. It's just a form of quality control.

Google can use the evaluators' findings to tweak its algorithms and reduce search engine spam.

What affiliates need to pay careful attention to is Google's "Spam Recognition Guide for Raters", which Henk revealed.

If you're a "thin affiliate", beware.

Read the rest of the article at AssociatePrograms.com.

Friday, July 15, 2005

New Blair.com Affiliate Promo: 1/2 OFF Standard Shipping


From July 15 thru August 15, a new Blair.com promotion will be available to both Performics and CJ affiliates. Shoppers who click on a provided creative will receive 1/2 OFF Standar Shipping. Several banner sizes will be available at both Performics and CJ. The promotion code is embedded in the landing page URL, so there's no need for shoppers to enter anything at checkout. The promotion will trigger automatically.

Visit Performics or CJ to get the available creative for this offer.

Thursday, July 07, 2005

Performics Client Summit -- August 22 & 23

It's official. I've RSVP'd... I have my flight booked... the hotel arrangements have been made.

I will be attending the annual Performics Client Summit on August 22 & 23. I'm hoping to meet, greet and make deals, so if you're in the Chicago area and/or will be in Chicago that week, drop me a line so we can set up a time to sit and talk.

Oh! And, BTW. Blair.com has reserved a booth for the eComXpo in October, so mark that on your calendar, too!

Tuesday, July 05, 2005

Ian Turner has been found!

Ian Turner was found safe in Atlanta. You can read about it here.

Friday, July 01, 2005

Ian Turner, Webmaster World Moderator, Missing

Ian Turner, a longtime moderator at Webmaster World, has been missing since Saturday, June 25. He was on his way home (UK) from a conference in New Orleans, LA, when he disappeared.

Anyone with information regarding the whereabouts of Mr. Turner is asked to contact the authorities at cole10437@Surrey.pnn.Police.uk or phone number +44 (0)1483 655081.

More information on the search for Mr. Turner can be found at the Webmaster World Community Center.

New Blair.com Promotion: An Additional 15% OFF Clearance Products in July


What could be better than getting a discount?

How's about getting an ADDITIONAL discount on an ALREADY discounted price?

For the entire month of July, I'm offering Blair.com affiliates thru both Performics and CJ the following promotion: An Additional 15% OFF All Purchases from Blair.com Clearance. Banners and text links will be available shortly at both Performics and CJ.

Here's a question I receive on occasion from affiliates:

Does a shopper need to enter a special code at checkout to receive this promotion?

The answer is, "No." If you use any of the creative provided, the promotion code is embedded in the destination URL. The promotion will trigger automatically at checkout.

Thursday, June 30, 2005

Top 20 Blair.com Products for June '05

Here are the top 20 products at Blair.com for June '05. Clearance items are not included in the list.

39539 Scandia Woods® Piqué Knit Polos
10897 Windowpane Shirt & Embroidered Tank
32674 Checked Capri Set
19904 Seasonless Knit Shell
35790 Floral Print NIghtgown
15706 Tankini Top, Shorts & Skirt (Tankini Top)
10048 Tropicool® Poplin Pedal Pushers
16319 Calcutta Cloth Pants
35719 Stretch Knit Tee
34307 John Blair® Banded Bottom Shirt
16305 Knit Ponte Pants with Pockets
30202 Wrinkle-Free Oxford Shirt
32641 Knit Gauze Pants
12406 Scandia Woods® Full Elastic Sport Pants
19920 Original BendOver® Pants
10049 Tropicool® Poplin Pants
32747 Solid Knit Fleece Jacket
15707 Tankini Top, Shorts & Skirt (Skirt Bottom)
32325 Lace Print Tankini
15708 Tankini Top, Shorts & Skirt (Swim Shorts)

A few observations...

There are a couple more menswear products in the "Top 20" this month, and the pique knit polos at #1 are a menswear product.

The swimsuit separates hold 3 spots in the "Top 20".

Finally, I should tell you that I rank products in the "Top 20" by order volume, not sales dollars. One product that isn't in the "Top 20" but produced higher sales dollars is the Men's New Balance® 404 Sport Sandals at $39.99.

Tuesday, June 28, 2005

A site's "look and feel"

I literally review hundreds of sites each week. It's time consuming, but necessary. Every time a site applies for a partnership with Blair.com at either Performics or CJ, I visit the site and take a look. That being the case, I don't spend a lot of time at each site... maybe 2 or 3 minutes. So, the first impression means a great deal, much like when the average consumer comes across your site.

Believe me. I've seen them all! Everything from lavish sites with flash intros (I don't like them) to sites with nothing more than banner after banner after banner.

One of the great things about the World Wide Web is that it can level the playing field. A professional-looking site owned and operated by a stay-at-home mom can be just as appealing to consumers as a site owned by a large company. The key is a professional-looking site!

Thankfully, you don't need to be an HTML wizard to have a professional-looking site. Take me for example. I'm a salesman. I know how to market a website, but my knowledge regarding HTML coding comes to a grinding halt soon after being able to boldface text.

TemplateMonster.com to the rescue!

TemplateMonster.com has thousands of predesigned website templates that you can purchase and download, and many are quite inexpensive. I'm in the process of creating a site dedicated to motorcycles, and TemplateMonster.com has 10 motorcycle-specific templates from $17 to $62. Have lots of cash laying around? You can purchase a template at the TemplateMonster.com "unique price" (typically $1000 or more), and TemplateMonster.com will remove the template from their site following your purchase.

Using a professional template allows me to focus my time on marketing my site, instead of spending days/weeks/months designing it. And, believe me... converting visitors to buyers is much easier with a professional site. If you're thinking about creating a new site, or giving an old site a facelift, consider using TemplateMonster.com to give yourself a head start.

BTW -- no promises, but maybe I'll post my "motorcycle site" when it's done to get your thoughts.

Monday, June 27, 2005

Introducing the Blair.com Dynamic Product Showcase Creator thru Performics

Here it is! I told you earlier this month that I was testing the PSC from Performics and that the Blair.com version would be available in the near future. Well... the future is now. Here's what Performics had to say about the PSC...

Performics recognizes that keeping offers fresh is a constant challenge for web publishers. We want you to have the tools and data you need to earn more with Performics!

The Dynamic Product Showcase Creator, hosted by AffSolutions, provides an easy-to-use, web-based tool that creates affiliate link encoded product showcases with just one click. You can use the Dynamic Product Showcase Creator through Performics to select items directly from an advertiser's feed for dynamic rotation on your site. You can select categories and keywords to generate a showcase for the advertisers in your program. You can customize the colors, sizes and selection of your showcase through the web-based tool. Since the feed is updated every 24 hours, showcases on your site will always have current offers, products and information.

To be able to use the Blair.com PSC, you must have a partnership with Blair.com via Performics. So... go ahead... give the Blair.com PSC a try. You can find it at performics.afftools.com/blair/

Tuesday, June 21, 2005

Affiliate Summit '05 Wrap-Up

As I promised, there were several people who took the time to blog about Affiliate Summit '05. Check out The Affiliate Summit 2005 Blog for a nice list of blogged reviews, comments and photos from Heather Paulson of X10, Revenue Magazine, Digital Moses and many more.

Visit the Affiliate Summit 2005 Blog at: http://www.affiliatetip.com/affiliatesummitblog/

Thursday, June 16, 2005

eComXpo Announces Plans for Bigger and Better Virtual Tradeshow

I thought the following article might interest Blair.com affiliates. I attended the inaugural eComXpo in February, and Blair.com even had a virtual booth. It's an online conference where you can visit with colleagues, attend sessions and learn about the affiliate marketing industry, all from the comfort of your own home! Now I'm going to spray on my Ron Popeil hair for a second to tell you...

You won't pay the thousands of dollars you would pay to attend a "regular" industry conference! You won't pay $500... or $300... or even $100! Passes to attend eComXpo start at a shocking $19.95! Yes... only $19.95!

In all seriousness, the eComXpo is a great value for anyone who wants to learn more... AND earn more!

Here's the Article:

Bannockburn, IL - June 14, 2005 -- After a successful debut this past February, eComXpo - the virtual tradeshow for eCommerce Marketers returns for an even bigger and better event, October 6-8, 2005. eComXpo will expand its scope to include tracks for search engine and interactive marketers, as well as affiliate marketers and others interested in eCommerce marketing...

To read the rest of the article, click here.

Wednesday, June 15, 2005

New Blair.com Promotion: FREE $10 Gift Card with $75 Purchase


Well folks, the Michael Jackson not guilty verdict is in, so now we can all get back to work!

I've added a new Blair.com promotion to both programs with Performics and Commission Junction. Shoppers will receive a $10 Gift Card with a $75 purchase. This should keep generating sales during the summer months, until the fall fashions and holiday seasons arrive. A variety of banner sizes are available, along with a text link. To access these creatives, please log into your acount at either Performics or CJ.

Monday, June 13, 2005

Affiliate Summit 2005

Well, folks, this is the week!

The 2005 Affiliate Summit kicked off this morning in Las Vegas. For the 3rd straight years it's a sellout, with around 500 people in attendance, 150 people on a waiting list, and tickets being "scalped" on eBay for as much as $2200! In my opinion, this speaks a great deal in regards to how much our industry has matured.

As you might have guessed by now, I am not in attendance at Affiliate Summit '05. I was able to attend both the Summits in '03 and '04, but scheduling conflicts forced me to bow out this year. In both '03 and '04, I found the presentations excellent, and the networking pretty much non-stop!

This year, Declan Dunn and Fredrick Marckini are the keynote speakers, and presentations range in topic from Affiliate Marketing Analytics to Website Conversion Rate Tuning... even a few presentations on blogging.

I have a large number of friends at the Summit, so I'll do my best to get info on the Affiliate Summit and let you know what was discussed. I'm sure Brad Fallon will be blogging about it, too!

Though I was forced to miss the Affiliate Summit this year, I love getting the opportunity to network with affiliates and other managers face to face. That said, I'm planning to attend the Performics Summit in Chicago, August 22-33, and CJU in Santa Barbara, September18-20. If you're planning on being in/around those cities at that time, call/email/IM me so we can meet and discuss our partnership.

Tuesday, June 07, 2005

White List My Emails!

It always amazes me...

I send out an email to affiliates to alert them regarding a new Blair.com promotion or tool, and as many as 10% of those emails bounce. Or, I get auto responses saying something along the lines of "All email sent to this account is flushed, and unread, due to the large amount of spam."

It just doesn't make sense to me! I try to make it easy for affiliates to contact me, by supplying my name, email address, business phone number and AIM. But... some affiliates don't give me any way to contact THEM.

To make our partnership work, affiliates need to make certain that they can receive my emails. First, make certain that the email address in your account with Performics or CJ is current. (Make sure your box isn't full, too!) Second, you need to make sure your spam filter isn't blocking my emails, and if it is, you need to "white list" my emails so you can keep current on Blair.com promotions and news. Shawn Collins covers this topic under his "Affiliate Tips".

So... take a couple minutes to make certain that you're receiving my emails. I promise not to overuse this privilege, and guarantee that it will help to further our partnership.

Monday, June 06, 2005

New Blair.com Product Showcase Creator

I'm currently in the final stages of testing a new tool that will soon be available to Blair.com affiliates in our Performics program. I think it's a GREAT tool, and I'm sure Blair.com affiliates will think so, too!

So... what exactly IS a "Product Showcase Creator"? A "PSC" gives affiliates without a vast knowledge of programming the ability to place Blair.com product links are their site(s) quickly, and easily.

All an affiliate will need to do is go to the page, enter their Performics ID, and choose a categorie or keywords. Once you click on the "Create Showcase" button, it generates the code an affiliate places on their site, and gives you an example of what the page will look like. You're also given the option to show large or small images (or no images at all), product descriptions, and price. It even allows you to decide how many columns to use, how many products to show per page, font size and border color.

I'm no techie, and I'm finding the PSC easy, and fun to use.

The Blair.com Product Showcase Creator should be available to Performics affiliates in the next couple of weeks, so start planning how you'll put this new tool to good use.

Friday, June 03, 2005

Top 20 Blair.com Products for May '05

Here are the top 20 products at Blair.com for May '05. Clearance items are not included in the list.


10048 Tropicool Poplin Pedal Pushers
19904 Seasonless Knit Shell
10049 Tropicool Poplin Pants
10897 Windowpane Shirt & Embroidered Tank
30202 Wrinkle-Free Oxford Shirt
32641 Knit Gauze Pants
32674 Checked Capri Set
15706 Tankini Top, Shorts & Skirt
35719 Stretch Knit Tee
35790 Floral Print NIghtgown
32747 Solid Knit Fleece Jacket
16305 Knit Ponte Pants with Pockets
12406 Scandia Woods® Full Elastic Sport Pants
19905 Stitched Crease Ponte Pants
32509 "Wanda" Canvas Fisherman Sandal by Totes
39454 Windowpane Shirt & Embroidered Tank
32426 Pintucked Capri Pants
16319 Calcutta Cloth Pants
35709 Knit Gauze Shirt
19920 Original BendOver Pants

I'll be blogging the Blair.com "Top 20" at the end of/beginning of each month.

Thursday, June 02, 2005

What is wrong with affiliate marketing and how can it be improved?

Shawn Collins (a guru in affiliate marketing) posed the above question to affiliate managers. Here is my answer that he posted 5/13 on his blog, Affiliate Program Tip Blog.

No need to touch on the standards. You know... the topics on every board and in every e-zine. I'm talking about spyware, BHO's, spam, cookie stuffing and commission stealing.

All can easily be considered problems in affiliate marketing. But, I feel there's an even bigger problem. A problem that is often fueled by, and even a contributor to, the problems mentioned above.

I'm talking about the adversarial relationship between affiliates and merchants -- two groups that prefer to call each other "partners"...

To read the entire post, click here.



Blair.com June Promotions

Here are the affiliate promotions running in June at Blair.com:

15% OFF Orders of $70 or more (Exp. 6/15)

FREE SHIPPING on Orders of $40 or more (Exp. 6/30)


Both of these promotions are available to Blair.com affiliates at Performics and Commission Junction, where you'll find text links and banners in the most popular sizes.

Hot Blair.com Keywords

Whether you're an experienced "search affiliate" or simply want to give it a try, I'm hoping this post might help you. I've been asked by several affiliates if there are any "hot" keywords for Blair.com. Well... I guess "hot" when discussing keywords is about as subjective as "hot" can be when discussing the opposite sex. Is a "hot" keyword one that gets a boatload of traffic, or one that converts at an astounding rate? Is it seasonal, or does it perform well year-round? I don't know that answer to these questions, so... without further ado, here are what I feel are some hot Blair.com keywords:

women's clothes (and also womens clothes... no surprise there!)
men's pants ( and mens pants)
bedspreads
curtains
women's pants
women's shorts
elastic waist pants
chenille bedspreads
banded bottom shirts
chenille comforters
sleepwear
womens swimsuits
womens slacks

and...

flannel-lined jeans (this one surprised even me!)

Of course... this isn't an all-inclusive list, and I'm not endorsing any of these. I just thought that this might give Blair.com affiliates a place to get started.

Tuesday, January 25, 2005

Welcome to the Blair.com Affiliates Blog

Hello Everyone, and Welcome!

So... you've found the Blair.com Affiliates Blog. I'm new to blogging, so I hope you're willing to help me with this new "experiment".

What do I have in mind for this blog? Nothing, really. It's my hope to allow it to grow however Blair.com Affiliates see fit. If you have any ideas or suggestions, please let me know. I'll make sure to post all our current offers here, and any other information I feel you need to know. Other than that, let's have some fun, and learn from each other.